Content Strategy Lead - Digital Marketing

U.S. Bank; Chicago (IL); Hybrid; USD 87,000 - 102,000; Full time

Benefits offered by this job

Healthcare (medical, dental, vision)

Life insurance (basic/optional)

Disability (short/long-term)

Parental leave

401(k) retirement plan

Paid vacation

Paid holidays

Adoption assistance

Sick leave

Job summary

U.S. Bank is seeking an experienced content strategist and copywriter to lead the development of customer-centric marketing content across digital channels.

You will partner with Marketing, Product, UX, SEO, Analytics, Creative, and Compliance to optimize experiences from product pages to campaigns. The role focuses on driving engagement, conversion, and business growth through clear, on-brand storytelling, strong editing, and data-driven optimization.

Qualifications

• Bachelor's degree or equivalent work experience.
• 5+ years of experience in content strategy, content marketing, copywriting, digital marketing, or related field.
• Experience creating and executing content strategies for digital channels.
• Strong writing, editing, and storytelling skills with experience developing customer-focused marketing content.
• Experience collaborating with cross-functional business partners to deliver content solutions that support business objectives.

Responsibilities

• Develop and execute content strategies that support business goals, customer needs, and digital marketing objectives.
• Write and oversee high-impact marketing copy for product pages, campaign landing pages, thought leadership content, client stories, email campaigns, virtual events, and multimedia assets.
• Serve as a copywriting leader, ensuring content is clear, persuasive, on-brand, and optimized for engagement, SEO, and conversion.
• Collaborate with cross-functional teams to deliver cohesive content experiences across digital channels and customer touchpoints.
• Establish and maintain voice, tone, messaging, editorial standards, and content governance best practices.

Skills

Copywriting

Content strategy

SEO

Cross-functional collaboration

Data-driven

Education

Bachelor's degree or equivalent

Job description

U.S. Bank is seeking an experienced content strategist and copywriter to lead the development of customer-centric marketing content across digital channels.

You will partner with Marketing, Product, UX, SEO, Analytics, Creative, and Compliance to optimize experiences from product pages to campaigns. The role focuses on driving engagement, conversion, and business growth through clear, on-brand storytelling, strong editing, and data-driven optimization.