Senior Content Strategy & Copywriting Lead

The Western Union Company; Atlanta (GA); Hybrid; USD 117,000 - 156,000; Full time

Benefits offered by this job

Health insurance

401K

Parental Leave

Short-term incentives

Development platforms

Job summary

The Western Union Company is seeking a Senior Manager of Content Strategy & Copywriting to lead our Content team. You will guide content across digital products, emails, blogs, and service communications, while contributing hands-on copywriting to support business priorities.

The role requires thinking strategically, coaching a team of writers, and partnering with multiple teams to maintain a consistent brand voice and high-quality messaging.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, English, Digital Media, or related field.
• 8+ years of experience in content strategy, copywriting, editorial, content marketing, UX writing, or related disciplines.
• 3+ years of people leadership experience, including managing and developing content professionals.
• Strong portfolio demonstrating exceptional writing, editing, and content strategy capabilities.
• Experience developing multi-channel content strategies and content governance frameworks.
• Ability to simplify complex information and create clear, customer-focused communications.
• Experience partnering with cross-functional stakeholders and influencing decisions across multiple teams.
• Strong program management and organizational skills.

Responsibilities

• Drive Content Strategy: define and execute content strategies that support customer experience and business objectives.
• Deliver High-Quality Content Production: contribute to high-volume content across digital pages, blogs, emails, FAQs, and product experiences.
• Lead Cross-Functional Programs: act as content lead for strategic initiatives and manage stakeholder priorities.

Skills

Content strategy

Copywriting

Editorial leadership

Cross-functional collaboration

People leadership

Brand voice

Project management

Education

Bachelor's degree (Marketing/Communications/Journalism/English/Digital Media)

Tools

AI writing tools

Job description

The Western Union Company is seeking a Senior Manager of Content Strategy & Copywriting to lead our Content team. You will guide content across digital products, emails, blogs, and service communications, while contributing hands-on copywriting to support business priorities.

The role requires thinking strategically, coaching a team of writers, and partnering with multiple teams to maintain a consistent brand voice and high-quality messaging.