Brand Content Architect & Lead Copywriter

Gesa Credit Union; Richland (WA); On-site; USD 41,000 - 69,000; Full time

Benefits offered by this job

Competitive Pay

Medical Insurance

Dental Insurance

Paid Time Off

Job summary

Gesa Credit Union seeks a Brand Content Strategist to lead copywriting, maintain brand voice, and manage content across marketing channels. You will develop and execute content strategies, collaborate with internal partners, and drive consistency with editorial governance.

This role emphasizes AI-enabled tools, quality control, and community storytelling. The position requires a Bachelor’s degree and 5+ years in copywriting/content strategy, with a portfolio across brand, marketing, and member

Qualifications

• ,
• Bachelor's degree required; 5+ years of copywriting/content strategy experience; portfolio of brand copy across channels; experience shaping editorial standards; familiarity with AI in content workflows; preferred in financial services.

Responsibilities

• Lead copywriting and editing across marketing channels to ensure brand consistency.
• Drive content strategy, editorial planning, and campaigns for brand initiatives and programs.
• Collaborate with SMEs to translate complex financial information into clear member communications.
• Uphold Gesa’s brand voice with guidance, editing, and feedback across channels.
• Oversee adoption of AI/content tools while maintaining editorial judgment and accuracy.
• Develop and govern content standards, voice, tone, and templates across teams.
• Maintain an editorial calendar linking brand, product, web, and community priorities.
• Coach contributors on voice, tools, and best practices to improve quality.

Skills

Copywriting

Brand voice

Editorial planning

Content governance

SEO

AI content tools

Stakeholder management

Project management

Content strategy

Storytelling

Education

Bachelor’s degree in Marketing, Communications, Journalism, English

Tools

CMS

AI writing tools

SEO analytics

Job description

Gesa Credit Union seeks a Brand Content Strategist to lead copywriting, maintain brand voice, and manage content across marketing channels. You will develop and execute content strategies, collaborate with internal partners, and drive consistency with editorial governance.

This role emphasizes AI-enabled tools, quality control, and community storytelling. The position requires a Bachelor’s degree and 5+ years in copywriting/content strategy, with a portfolio across brand, marketing, and member