Content Strategy Lead – Copywriting & Growth (Hybrid)

Western Union; Denver (CO); Hybrid; USD 117,000 - 156,000; Full time

Benefits offered by this job

Medical, Dental, Vision, and Life

Paid Time Off

Parental Leave

Adoption Assistance

401K

Job summary

Western Union is seeking a Senior Manager, Content Strategy & Copywriting to lead our Content team and shape how customers experience our brand through words. You will oversee writers and editors across digital products, digital experiences, emails, blogs, and service communications, developing and executing strategic content plans.

The ideal candidate has 8+ years in content strategy and 3+ years in people leadership, with a proven portfolio and experience guiding multi-channel content

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, English, Digital Media, or related field.
• 8+ years of experience in content strategy, copywriting, editorial, content marketing, UX writing, or related disciplines.
• 3+ years of people leadership experience, including managing and developing content professionals.
• Strong portfolio demonstrating exceptional writing, editing, and content strategy capabilities.
• Experience developing multi-channel content strategies and content governance frameworks.
• Ability to simplify complex information and create clear, customer-focused communications.
• Experience partnering with cross-functional stakeholders and influencing decisions across multiple teams.
• Strong program management and organizational skills.

Responsibilities

• Define and execute content strategies that support customer experience, business objectives, and organic growth opportunities.
• Contribute to high volume content creation and editing across digital pages, blogs, emails, and product experiences.
• Leverage technologies and AI to augment volume production without sacrificing quality.
• Maintain a consistent voice, tone, and customer experience across touchpoints.
• Lead content initiatives and manage competing stakeholder requests effectively.

Skills

Leadership

Portfolio

Content strategy

Cross-functional partnering

Program management

Clear communications

Education

Bachelor's degree

Tools

SEO tools

AI content tools

Job description

Western Union is seeking a Senior Manager, Content Strategy & Copywriting to lead our Content team and shape how customers experience our brand through words. You will oversee writers and editors across digital products, digital experiences, emails, blogs, and service communications, developing and executing strategic content plans.

The ideal candidate has 8+ years in content strategy and 3+ years in people leadership, with a proven portfolio and experience guiding multi-channel content