Senior Manager, Content Strategy & Copywriting

Western Union; New York (NY); Hybrid; USD 117,000 - 156,000; Full time

Benefits offered by this job

Health insurance options

Paid Time Off

Parental Leave

401K Plan

Job summary

The Western Union Company is seeking a Senior Manager, Content Strategy & Copywriting to lead the Content team across digital products, emails, and service communications.

You will develop and execute content strategies, coach a writers and editors team, collaborate with Marketing, and balance strategic initiatives with day-to-day execution in a fast-paced environment.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, English, Digital Media, or a related field.
• 8+ years of experience in content strategy, copywriting, editorial, content marketing, UX writing, or related disciplines.
• 3+ years of people leadership experience, including managing and developing content professionals.
• Strong portfolio demonstrating exceptional writing, editing, and content strategy capabilities.
• Experience developing multi-channel content strategies and content governance frameworks.
• Ability to simplify complex information and create clear, compelling customer-focused communications.
• Experience partnering with cross-functional stakeholders and influencing decisions across multiple teams.
• Strong program management and organizational skills.

Responsibilities

• Define and execute content strategies that support customer experience, business objectives, and organic growth opportunities.
• Aspire to deliver compelling and differentiated content to capture audiences.
• Identify opportunities to improve content performance, consistency, and governance.
• Partner across teams to align content efforts with organizational priorities.
• Advocate for customer-focused communication and plain-language principles.
• Contribute directly to high volume content creation and editing, representing approximately 35% of the role.
• Create, review, and optimize content across a variety of channels, including digital pages, landing pages, blogs, FAQs, promotional email communications, service messaging, SMS, and product experiences.
• Leverage technologies and AI to augment volume production without sacrificing quality of messaging or brand reputation.
• Ensure content maintains a consistent voice, tone, and customer experience across touchpoints.
• Serve as the content lead for key strategic initiatives and programs.
• Manage competing stakeholder requests and help teams prioritize content work effectively.
• Establish and improve processes that drive efficiency, visibility, and scalability.
• Communicate content recommendations and strategy to leadership and business partners.

Skills

Portfolio

Content strategy

Editing

Cross-functional collaboration

Program management

People leadership

Editorial standards

Education

Bachelor's degree in Marketing, Communications, Journalism, English, Digital Media, or related field

Job description

IMPORTANT NOTE:

Candidates mustbe authorized towork in the United States on a full-time basis; visa sponsorship is not available for this role.

This position requires candidates to be based in Atlanta, NYC or Denver or willing to relocateto one of these locations, with an expectation to work from the office at least three days per week.

Please note that relocationassistanceis not provided.

Senior Manager, Content Strategy & Copywriting

Western Union is seeking a Senior Manager, Content Strategy & Copywriting to lead our Content team and help shape how customers experience our brand through words.

This role oversees a team of writers and editors responsible for creating and editing written content for our customers across digital products, digital experiences, promotional emails, social posts, blogs, and service communications. The ideal candidate is both a strategic thinker able to assemble value propositions and an exceptional editorial writer who can develop and execute competitive content strategies, coach and elevate a team, and contribute hands‑on copywriting to support business priorities.

Success in this role requires strong content expertise, excellent cross‑functional partnership skills, and the ability to balance strategic initiatives with day‑to‑day execution in a fast‑paced environment. The role requires a person accustomed to dynamic environments with high demand and multiple priorities. The role aligns closely with the Marketing team’s quest to grow new customers and with the content team's mission of creating concise, compelling, and consistent customer‑facing content across channels.

Role Responsibilities

Drive Content Strategy

• Define and execute content strategies that support customer experience, business objectives, and organic growth opportunities.
• Aspire to deliver compelling and differentiated content to capture audiences.
• Identify opportunities to improve content performance, consistency, and governance.
• Partner across teams to align content efforts with organizational priorities.
• Advocate for customer‑focused communication and plain‑language principles.

Deliver High‑Quality Content Production

• Contribute directly to high volume content creation and editing, representing approximately 35% of the role.
• Create, review, and optimize content across a variety of channels, including digital pages, landing pages, blogs, FAQs, promotional email communications, service messaging, SMS, and product experiences.
• Leverage technologies and AI to augment volume production without sacrificing quality of messaging or brand reputation.
• Ensure content maintains a consistent voice, tone, and customer experience across touchpoints.

Lead Cross‑Functional Programs

• Serve as the content lead for key strategic initiatives and programs.
• Manage competing stakeholder requests and help teams prioritize content work effectively.
• Establish and improve processes that drive efficiency, visibility, and scalability.
• Communicate content recommendations and strategy to leadership and business partners.

Basic Required Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, English, Digital Media, or a related field.
• 8+ years of experience in content strategy, copywriting, editorial, content marketing, UX writing, or related disciplines.
• 3+ years of people leadership experience, including managing and developing content professionals.
• Strong portfolio demonstrating exceptional writing, editing, and content strategy capabilities.
• Experience developing multi‑channel content strategies and content governance frameworks.
• Ability to simplify complex information and create clear, compelling customer‑focused communications.
• Experience partnering with cross‑functional stakeholders and influencing decisions across multiple teams.
• Strong program management and organizational skills.

Preferred Qualifications

• Experience supporting digital products, customer experience, fintech, financial services, or technology organizations.
• Experience leading SEO‑driven content initiatives and organic growth programs.
• Familiarity with AI‑powered content creation, optimization, and editorial workflows.
• Experience building or scaling content operations within a growing or evolving organization.
• Experience developing editorial standards, style guides, and content governance processes.

We make financial services accessible to humans everywhere. Join us forwhat’snext.

Western Union is well positioned to become the world’s most accessible financial services company—transforminglives and communities.More than moving money, we design easy‑to‑use products and services for our digital and physical financial ecosystem that help our customers move forward.

You’llhave plenty of opportunities to learn new skills and build a career, as well as receive a great compensation package. Ifyou’reready to help drive the future of financial services,it’stime forWesternUnion. Learn more about our purpose and people at https://careers.westernunion.com/

WORKPLACE OPTION

HYBRID -

Western Union values in‑person collaboration, problem solving, and ideation whenever possible. We believe this fosters common ways of working and supports how we execute initiatives for our customers. The expectation is to work from the office a minimum of three days a week.

BENEFITS AND OTHER DETAILS

Benefits

You will also have access to short‑term incentives, multiple health insurance options, accident and life insurance, and access to best‑in‑class development platforms, to name a few ( https://careers.westernunion.com/global-benefits/). Please see the location‑specific benefits below and note that your Recruiter may shareadditionalrole‑specific benefits during your interview process or in an offer of employment.

Your United States specific benefits include:

• Medical, Dental, Vision, and Life Insurance
• Paid Time Off
• Parental Leave
• Global Adoption Assistance
• 401KPlan

Salary

The base salary range is $117,000.00 – $156,000.00 per year, total on target compensation includes a base salary plus annual incentives that align with individual and company performance. Actual salaries will vary based on candidates’ qualifications, skills, and competencies.

Other Details

We are passionate about honoring our employee's identity and fostering a feeling of belonging. Our commitment is to provide an inclusive culture that celebrates the unique backgrounds and perspectives of our global teams while reflecting the communities we serve. We do not discriminate based on race, color, national origin, religion, political affiliation, sex (including pregnancy), sexual orientation, gender identity, age, disability, marital status, or veteran status. The company will provide accommodation to applicants, including those with disabilities, during the recruitment process, following applicable laws.

Estimated Job Posting End Date:

10-26-2026

This application window is a good‑faith estimate of the time that this posting will remain open. This posting will be promptly updated if the deadline is extended or the role is filled.