Social Media Manager

Western Union; New York (NY); On-site; USD 140,000 - 180,000; Full time

Job summary

Western Union is seeking an experienced Organic Social Media Channel Manager to own day-to-day presence across global platforms. You will bridge brand storytelling with data-driven strategy to build a loyal community, grow audiences, and deliver measurable share of voice.

You will plan, produce, and optimize content across networks, track performance, and maintain a consistent identity while collaborating with paid social and cross-functional teams.

Qualifications

• 5-7 years of hands-on social media or digital content experience.
• Proven track record of growing engagement and audiences organically (and/or with paid support).
• Strong editorial copywriting skills with a portfolio of past social campaigns.
• Ability to create an editorial calendar with progressive brand and message consistency while innovating storytelling approaches.
• Deep familiarity with major platforms and scheduling/listening tools; ability to adapt to platform changes.

Responsibilities

• Translate marketing goals into platform-specific content calendars and campaign rollouts.
• Write compelling copy and coordinate visual assets; publish daily posts.
• Create native assets (short-form videos, graphics, copy, thumbnails) tailored to each channel.
• Manage community interactions, reply to comments, and monitor audience sentiment.
• Monitor KPIs (reach, engagement, follower growth, conversion) and generate weekly/monthly insights.
• Test new platform features and stay ahead of algorithm changes.
• Collaborate with paid social teams to align messaging and with cross-functional partners.

Skills

Content strategy

Community engagement

Editorial copywriting

Analytics & reporting

Social media growth

Cross-functional collaboration

Tools

Meta Business Suite

TikTok

YouTube Studio

X (Twitter)

Sprout Social

Hootsuite

Canva

Adobe Photoshop

Job description

At Western Union, we’re more than a trusted name in global payments. We’re moving beyond remittances, beyond cash, and beyond the expectations of our customers.

Our talented teams enable us to transform into a digital-first company, built on the strength of our retail foundation and powered by next-generation payments. All this with the goal of helping people prosper.

Our customers inspire us to push boundaries and create services that make life easier and communities stronger. Wherever you are in the world, we’re committed to shaping the next generation of financial experiences.

Join us as we go beyond and be part of a team that’s redefining what’s possible. We are seeking to fill the role of organic Social Media Channel Manager to own our day-to-day presence engagement and operations across multiple global social media platforms. In this role, you will bridge brand-specific creative storytelling and data-driven strategy to build an active, loyal customer community and drive measurable share of voice and customer growth. You will plan, produce, and optimize proprietary and existing company content across specific a range of global networks to grow audiences, track performance, and maintain a consistent identity.

Role Responsibilities

• Strategy & Content Planning: Translate high-level marketing goals into platform-specific content calendars, posting schedules, and campaign rollouts. [
• Content Creation: Build, execute and test channel-specific content strategies that align with company goals. Write compelling copy, design/coordinate visual assets, and publish daily posts.
• Content Management: Build and curate native assets (short-form videos, graphics, copy, and thumbnails) tailored to the algorithm and audience of each channel.
• Community Management & Engagement: Manage community interactions, respond to comments, and foster brand advocacy; Monitor audience sentiment, reply to comments, join relevant conversations, and handle real-time crisis communication.
• Analytics & Reporting: Monitor and track key performance indicators (KPIs) such as reach, engagement rate, follower growth, and conversion, then turn the data into weekly and monthly insights for our leaders.
• Trend & Algorithm Tracking: Test new platform features, monitor trending audio/formats, and adapt strategy as platform rules change.
• Collaboration with paid social teams to align messaging
• Cross-Functional Partnerships: Work with corporate communications, creative services, customer lifecycle leaders, paid media teams, and others including company agencies and vendors.
• Key Qualifications & Skills
• Experience: 5- 7 years of hands-on social media or digital content experience, preferably in B2C global companies.
• Organic Growth Performance: Must have a proven track record of growing engagement and audiences organically (and/or with paid support).
• Communications: Strong editorial copywriting skills and a sharp eye for maintaining brand safety and tone. Strong writing and editorial skills with a portfolio of past social campaigns.
• Channel Management: Ability to create an editorial calendar that contains progressive brand and message consistency while acquiring innovative approaches to storytelling.
• Platform Fluency: Deep familiarity with Meta Business Suite, TikTok, YouTube Studio, X, and scheduling/listening tools like Sprout Social or Hootsuite.
• Creative Tools: Basic proficiency in design and video editing tools like Canva, Adobe Photoshop.
• Analytical Mindset: Ability to read native analytics, interpret trends, forecast outcomes and write clear performance summaries.

Other Details

We are passionate about honoring our employee's identity and fostering a feeling of belonging. Our commitment is to provide an inclusive culture that celebrates the unique backgrounds and perspectives of our global teams while reflecting the communities we serve. We do not discriminate based on race, color, national origin, religion, political affiliation, sex (including pregnancy), sexual orientation, gender identity, age, disability, marital status, or veteran status. The company will provide accommodation to applicants, including those with disabilities, during the recruitment process, following applicable laws.