Lead, Content Strategy & Copywriting

Western Union; Atlanta (GA); Hybrid; USD 117,000 - 156,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

Life Insurance

Paid Time Off

Parental Leave

Global Adoption Assistance

401K Plan

Hybrid work model

Job summary

Western Union is seeking a Senior Manager, Content Strategy & Copywriting to lead our Content team and shape how customers experience our brand through words. You will guide editorial direction across digital products, emails, social posts, blogs, and service communications, while hands-on copywriting and coaching a team to deliver compelling, brand-consistent content.

In a fast-paced environment, you will balance strategic initiatives with day-to-day execution, build cross-functional

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, English, Digital Media, or a related field.
• 8+ years of experience in content strategy, copywriting, editorial, content marketing, UX writing, or related disciplines.
• 3+ years of people leadership experience, including managing and developing content professionals.
• Strong portfolio demonstrating exceptional writing, editing, and content strategy capabilities.
• Experience developing multi-channel content strategies and content governance frameworks.
• Ability to simplify complex information and create clear, compelling customer-focused communications.
• Experience partnering with cross-functional stakeholders and influencing decisions across multiple teams.
• Strong program management and organizational skills.

Responsibilities

• Define and execute content strategies that support customer experience, business objectives, and organic growth opportunities.
• Aspire to deliver compelling and differentiated content to capture audiences.
• Identify opportunities to improve content performance, consistency, and governance.
• Partner across teams to align content efforts with organizational priorities.
• Advocate for customer-focused communication and plain-language principles.
• Contribute directly to high volume content creation and editing (about 35% of the role).
• Create, review, and optimize content across digital pages, landing pages, blogs, FAQs, emails, SMS, and product experiences.
• Leverage AI technologies to augment volume production while maintaining messaging quality.
• Ensure content maintains a consistent voice and customer experience across touchpoints.
• Lead content programs for key strategic initiatives and manage stakeholder requests.
• Establish and improve processes that drive efficiency, visibility, and scalability.
• Communicate content recommendations and strategy to leadership and business partners.

Skills

Content strategy

Copywriting

Editorial leadership

Cross-functional collaboration

Education

Bachelor's degree in Marketing/Communications/Journalism/English or related field

Tools

AI-powered content tools

SEO tools

Job description

Western Union is seeking a Senior Manager, Content Strategy & Copywriting to lead our Content team and shape how customers experience our brand through words. You will guide editorial direction across digital products, emails, social posts, blogs, and service communications, while hands-on copywriting and coaching a team to deliver compelling, brand-consistent content.

In a fast-paced environment, you will balance strategic initiatives with day-to-day execution, build cross-functional