Senior Manager, Content Strategy & Copywriting

The Western Union Company; Atlanta (GA); Hybrid; USD 117,000 - 156,000; Full time

Benefits offered by this job

Health insurance

401K

Parental Leave

Short-term incentives

Development platforms

Job summary

The Western Union Company is seeking a Senior Manager of Content Strategy & Copywriting to lead our Content team. You will guide content across digital products, emails, blogs, and service communications, while contributing hands-on copywriting to support business priorities.

The role requires thinking strategically, coaching a team of writers, and partnering with multiple teams to maintain a consistent brand voice and high-quality messaging.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, English, Digital Media, or related field.
• 8+ years of experience in content strategy, copywriting, editorial, content marketing, UX writing, or related disciplines.
• 3+ years of people leadership experience, including managing and developing content professionals.
• Strong portfolio demonstrating exceptional writing, editing, and content strategy capabilities.
• Experience developing multi-channel content strategies and content governance frameworks.
• Ability to simplify complex information and create clear, customer-focused communications.
• Experience partnering with cross-functional stakeholders and influencing decisions across multiple teams.
• Strong program management and organizational skills.

Responsibilities

• Drive Content Strategy: define and execute content strategies that support customer experience and business objectives.
• Deliver High-Quality Content Production: contribute to high-volume content across digital pages, blogs, emails, FAQs, and product experiences.
• Lead Cross-Functional Programs: act as content lead for strategic initiatives and manage stakeholder priorities.

Skills

Content strategy

Copywriting

Editorial leadership

Cross-functional collaboration

People leadership

Brand voice

Project management

Education

Bachelor's degree (Marketing/Communications/Journalism/English/Digital Media)

Tools

AI writing tools

Job description

IMPORTANT NOTE: Candidates must be authorized to work in the United States on a full-time basis; visa sponsorship is not available for this role. This position requires candidates to be based in Atlanta, NYC or Denver or willing to relocate to one of these locations, with an expectation to work from the office at least three days per week. Please note that relocation assistance is not provided.

Senior Manager, Content Strategy & Copywriting – Western Union is seeking a Senior Manager, Content Strategy & Copywriting to lead our Content team and help shape how customers experience our brand through words. This role oversees a team of writers and editors responsible for creating and editing written content for our customers across digital products, digital experiences, promotional emails, social posts, blogs, and service communications. The ideal candidate is both a strategic thinker able to assemble value propositions and an exceptional editorial writer who can develop and execute competitive content strategies, coach and elevate a team, and contribute hands‑on copywriting to support business priorities. Success in this role requires strong content expertise, excellent cross‑functional partnership skills, and the ability to balance strategic initiatives with day‑to‑day execution in a fast‑paced environment.

Role Responsibilities

Drive Content Strategy

• Define and execute content strategies that support customer experience, business objectives, and organic growth opportunities.
• Aspire to deliver compelling and differentiated content to capture audiences.
• Identify opportunities to improve content performance, consistency, and governance.
• Partner across teams to align content efforts with organizational priorities.
• Advocate for customer‑focused communication and plain‑language principles.

Deliver High‑Quality Content Production

• Contribute directly to high volume content creation and editing, representing approximately 35% of the role.
• Create, review, and optimize content across a variety of channels, including digital pages, landing pages, blogs, FAQs, promotional email communications, service messaging, SMS, and product experiences.
• Leverage technologies and AI to augment volume production without sacrificing quality of messaging or brand reputation.
• Ensure content maintains a consistent voice, tone, and customer experience across touchpoints.

Lead Cross‑Functional Programs

• Serve as the content lead for key strategic initiatives and programs.
• Manage competing stakeholder requests and help teams prioritize content work effectively.
• Establish and improve processes that drive efficiency, visibility, and scalability.
• Communicate content recommendations and strategy to leadership and business partners.

Basic Required Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, English, Digital Media, or a related field.
• 8+ years of experience in content strategy, copywriting, editorial, content marketing, UX writing, or related disciplines.
• 3+ years of people leadership experience, including managing and developing content professionals.
• Strong portfolio demonstrating exceptional writing, editing, and content strategy capabilities.
• Experience developing multi‑channel content strategies and content governance frameworks.
• Ability to simplify complex information and create clear, compelling customer‑focused communications.
• Experience partnering with cross‑functional stakeholders and influencing decisions across multiple teams.
• Strong program management and organizational skills.

Preferred Qualifications

• Experience supporting digital products, customer experience, fintech, financial services, or technology organizations.
• Experience leading SEO‑driven content initiatives and organic growth programs.
• Familiarity with AI‑powered content creation, optimization, and editorial workflows.
• Experience building or scaling content operations within a growing or evolving organization.
• Experience developing editorial standards, style guides, and content governance processes.

Workplace Option Hybrid

Western Union values in‑person collaboration, problem solving, and ideation whenever possible. We believe this fosters common ways of working and supports how we execute initiatives for our customers. The expectation is to work from the office a minimum of three days a week.

Benefits & Other Details

Benefits

• You will also have access to short‑term incentives, multiple health insurance options, accident and life insurance, and access to best‑in‑class development platforms, to name a few (https://careers.westernunion.com/global-benefits/).

Your United States specific benefits include:

• Medical, Dental, Vision, and Life Insurance
• Paid Time Off
• Parental Leave
• Global Adoption Assistance
• 401K

Plan Salary

The base salary range is $117,000.00 – $156,000.00 per year, total on target compensation includes a base salary plus annual incentives that align with individual and company performance. Actual salaries will vary based on candidates’ qualifications, skills, and competencies.

Other Details

We are passionate about honoring our employee’s identity and fostering a feeling of belonging. Our commitment is to provide an inclusive culture that celebrates the unique backgrounds and perspectives of our global teams while reflecting the communities we serve. We do not discriminate based on race, color, national origin, religion, political affiliation, sex (including pregnancy), sexual orientation, gender identity, age, disability, marital status, or veteran status. The company will provide accommodation to applicants, including those with disabilities, during the recruitment process, following applicable laws.

Estimated Job Posting End Date

10-26-2026