Segment Marketing Manager

Columbia Safety and Supply; Columbia Township (MO); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Health, Vision & Dental Insurance

Free Employee Assistance Program

Generous paid time off

Volunteer Paid Time Off

Job summary

A dynamic company in Columbia Township seeks a Content Specialist to drive market engagement through targeted marketing strategies. The ideal candidate will bring over 3 years of marketing experience, preferably in B2B, and excel in a fast-paced environment. Benefits include comprehensive health insurance, generous PTO, and a supportive team atmosphere. Join us to contribute to our vision and growth!

Qualifications

• 3+ years in a marketing-related field.
• Experience designing and executing B2B marketing initiatives.
• Experience designing and executing B2B marketing initiatives.

Responsibilities

• Develop and refine segmentation strategies for key markets.
• Create and execute go-to-market plans tailored to each segment.
• Lead marketing tactics execution across various channels.
• Partner with Business Development to support prospecting and strengthen the sales pipeline.
• Communicate weekly, monthly, and quarterly marketing priorities to the sales team for alignment.
• Oversee quarterly catalog production including design direction and publishing.
• Review segment performance against quarterly and annual goals.

Skills

Excellent interpersonal skills

Ability to manage multiple tasks

Detail-oriented

Education

Degree in business, marketing or related fields

Job description

Join to apply for the Content Specialist role at Columbia Safety and Supply

Description

The Segment Marketing Manager plays a critical role in shaping and executing the go-to-market strategy for one or more of our key end markets across our family of brands. This position brings our value proposition to life through effective segmentation, targeted marketing tactics, and seamless collaboration with the sales team — all with the goal of driving revenue growth and achieving profit targets.

• Develop and refine segmentation strategies for each key market to ensure precise targeting.
• Create, manage, and execute go-to-market plans tailored to each segment.
• Lead the execution of marketing tactics across PPC, website content/design, trade shows, social media, CRM, sales enablement tools, promotions, and vendor co‑op integrations.
• Partner with the Business Development team to support prospecting efforts and strengthen the sales pipeline.
• Clearly communicate weekly, monthly, and quarterly marketing priorities to the sales team to ensure alignment and coordinated execution.
• Manage quarterly catalog production, including design direction, photography coordination, editing, layout, and final publishing.
• Review segment performance regularly, evaluating progress against quarterly and annual goals.

Ideal Candidate Qualities

• Excellent interpersonal skills and ability to work efficiently within a collaborative, cross‑functional environment.
• Ability to simultaneously manage multiple tasks and projects.
• Capacity to meet deadlines in a fast‑paced and demanding environment, while being detail‑oriented.
• A degree in business, marketing, or related fields is preferred.
• 3+ years in a marketing‑related field.
• Experience designing and executing B2B marketing initiatives.

Benefits

We are a tight‑knit group, and we understand the needs of our teammates. This personal connection allows us to strategically design competitive benefits packages that enhance the employee experience and support overall well‑being. Some of our benefits include:

• Health, Vision & Dental Insurance with company contributions
  • Company HSA Contributions
  • Add‑On Insurance Options: Accident, Short Term Disability, etc.
• Free Employee Assistance Program: 24/7 access
• Generous paid time off (PTO) that increases with tenure, plus company‑paid holidays
• Volunteer Paid Time Off: Give back to our community & get paid!
• 401k Matching Options with no Vesting Requirements

Applications are being taken exclusively online for this role. We look forward to learning about the ways that your talents will support the growth and vision of our organization!

The GMES family of companies provides to individuals of all races, national origin, gender, sexual orientation, marital, and veteran status equal employment opportunities within our dynamic growth plans.