Marketing Specialist

Dobson Fiber; Oklahoma City (OK); On-site; USD 45,000 - 65,000; Full time

Job summary

Dobson Fiber is seeking a Marketing Specialist to develop and execute campaigns, create content, and enhance brand visibility. The role blends strategic thinking with creativity and analytics, requiring digital marketing experience and strong writing skills.

You will manage social channels, conduct market research, and collaborate with teams to drive leads and customer acquisition in a fast-paced environment.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum of 3 years of experience in marketing, with a focus on digital marketing and campaign management.

Responsibilities

• Develop and implement marketing strategies to drive lead generation and customer acquisition.
• Create content for website, blogs, social media, and email campaigns.
• Manage social media channels, including content creation, scheduling, and engagement.
• Conduct market research and analyze trends to optimize campaigns.
• Collaborate with cross-functional teams to align initiatives with goals.
• Monitor and report on campaign performance using metrics for optimization.
• Coordinate with vendors, agencies, and partners to execute programs.
• Assist in planning and executing events and promotional activities.
• Maintain brand consistency across channels and materials.
• Stay informed about industry trends and best practices in marketing.

Skills

Digital marketing

Content creation & copywriting

Campaign management

Data analysis

Creative storytelling

Project management

Team collaboration

Education

Bachelor’s degree in Marketing, Communications, or a related field

Tools

Google Analytics

SEO tools

Social media management tools

Job description

The Marketing Specialist will develop and execute marketing campaigns to promote our products/services and enhance brand visibility. This role requires a blend of strategic thinking, creativity, and analytical skills. The ideal candidate will have experience in digital marketing, content creation, and campaign management.

ESSENTIAL FUNCTIONS/KEY RESPONSIBILITIES

• Develop and implement marketing strategies to drive lead generation and customer acquisition.
• Create compelling content for marketing materials, including website content, blogs, social media posts, and email campaigns.
• Manage social media channels, including content creation, scheduling, and community engagement.
• Conduct market research and analyze trends to identify new opportunities and optimize marketing campaigns.
• Collaborate with cross-functional teams to ensure alignment of marketing initiatives with business goals.
• Monitor and report on the performance of marketing campaigns, using metrics to inform decision-making and optimization.
• Coordinate with external vendors, agencies, and partners to execute marketing programs and campaigns.
• Assist in planning and executing events, trade shows, and promotional activities.
• Maintain brand consistency across all marketing channels and materials.
• Stay informed about industry trends, competitor activities, and best practices in marketing.

QUALIFICATIONS

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum of 3 years of experience in marketing, with a focus on digital marketing and campaign management.

REQUIRED KNOWLEDGE, SKILLS, AND ABILITIES

• Proven track record of creating and executing successful marketing campaigns.
• Strong writing and editing skills, with the ability to craft compelling and engaging content.
• Experience with digital marketing tools and platforms, such as Google Analytics, SEO, and social media management tools.
• Excellent analytical and problem-solving abilities.
• Creative mindset with a keen eye for design and storytelling.
• Ability to work independently and as part of a team in a fast-paced environment.
• Strong project management skills and attention to detail.

SAFETY EXPECTATIONS

• Compliance with company safety policies, PPE, safe driving, DOT requirements, etc.

ENVIRONMENTAL / WORKING CONDITIONS

• No travel required for this position.
• Indoor office environment.

PHYSICAL REQUIREMENTS

• Ability to perform the essential functions of the position with or without reasonable accommodation.
• Usual office environment with frequent sitting, walking, and standing, and occasional climbing, stooping, kneeling, crouching, crawling, and balancing.
• Frequent use of eye, hand, and finger coordination enables the use of office machinery.
• Oral and auditory capacity enables interpersonal communication and communication through automated devices like the telephone.

Disclaimer: This job description is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the position.