Marketing Specialist

Mid Atlantic Machinery; Harrisburg (Dauphin County); On-site; USD 65,000 - 85,000; Full time

Benefits offered by this job

Medical insurance

Vision insurance

401(k)

Paid maternity leave

Paid paternity leave

Pension plan

Disability insurance

Job summary

A machinery manufacturing company is seeking a knowledgeable Marketing Specialist who will enhance their online marketing efforts. The ideal candidate should have over three years of experience in digital marketing with expertise in Google Adwords, SEO, and content creation. Responsibilities include developing marketing strategies, managing online ads, and measuring campaign performance. Benefits include medical coverage, 401(k), and paid parental leave. This full-time role is based in Harrisburg, United States.

Qualifications

• 3+ years' proven experience in digital marketing or similar role.
• Excellent understanding of digital marketing concepts and best practices.

Responsibilities

• Assist in developing a marketing strategy to build a lasting digital connection with customers.
• Support development and execution of initiatives to drive sales and growth.
• Launch optimized online advertisements to increase brand awareness.
• Manage SEO efforts for all companies.
• Stay updated on emerging online marketing trends.
• Prepare online newsletters and promotional emails.
• Create content for marketing and update the website.
• Design graphics as needed.
• Measure digital marketing performance.
• Maintain partnerships with media agencies.
• Organize business events.

Skills

Marketing Automation

Google Adwords

SEO/SEM

Salesforce

Google Analytics

Creative content writing

Collaboration

Analytical thinking

Communication skills

Self-motivation

Education

BS/BA in marketing or related field

Job description

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About the Role

The Marketing Specialist will assist in the planning, execution and optimization of our online marketing efforts for multiple entities within our company to improve our online presence in support of the overall company strategy and growth. The ideal candidate will have a passion for marketing, technology and graphic design to propel our marketing campaigns.

Responsibilities

• Work closely with Marketing Director to assist in developing a marketing strategy in support of the overall business strategy to build a lasting digital connection with customers.
• Collaborate with internal team members to support development and execution of initiatives to drive sales and growth.
• Launch optimized online advertisements through Google Adwords, Facebook etc. to increase company and brand awareness.
• Manage and drive SEO efforts for all Mid-Atlantic companies (keyword, image optimization etc.).
• Continually stay updated on emerging online marketing trends and keep strategies up to date.
• Prepare online newsletters and promotional emails and organize their distribution through various channels.
• Provide creative ideas for content marketing and update the website.
• Responsible for graphic design for our various companies on an as needed basis.
• Measure performance of digital marketing efforts using a variety of web analytics tools (Google Analytics, WebTrends etc.) together with our outside digital agency.
• Maintain partnerships with media agencies and vendors. Develop service level agreements to ensure optimized value in partnership and continue to evaluate performance.
• Assist with organizing and supporting various business events, such as trade shows and educational events.
• Other duties as assigned.

Qualifications

• BS/BA in marketing or related field required.
• 3+ years’ proven experience in digital marketing or similar role.
• Excellent understanding of digital marketing concepts and best practices.

Required Skills

• Experience with Marketing Automation such as Pardot, Google Adwords and email campaigns and SEO/SEM.
• Working knowledge of Salesforce and/or Pardot.
• Strong knowledge of web analytics tools (e.g. Google Analytics).
• Skills and experience in creative content writing and design.
• Strong collaboration mindset and history of success in working across multiple areas.
• Analytical mindset and critical thinking.
• Excellent communication and interpersonal skills.
• Energetic self-starter with high level of motivation and initiative.

Equal Opportunity Statement

Mid Atlantic Machinery Group provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

• Marketing and Art/Creative
• Industries: Machinery Manufacturing

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Benefits

• Medical insurance
• Vision insurance
• 401(k)
• Paid maternity leave
• Paid paternity leave
• Pension plan
• Disability insurance