Segment Marketing Manager, Connected Portable Instruments

MSA - The Safety Company; Cranberry Township (Butler County); On-site; USD 70,000 - 90,000; Full time

Job summary

A company focused on safety solutions is seeking a Segment Marketing Manager for its Cranberry Township office. This role involves strategizing product launches, driving revenue through collaboration with sales and channel partners, and conducting market research. A Bachelor's degree in Marketing or a related field is required, along with at least 4 years of relevant experience. The ideal candidate will possess strong marketing skills, a proven track record of results, and capabilities to improve business processes.

Qualifications

• 4+ years of marketing, sales, or product development experience.
• Proven track record of delivering results in prior roles.
• Ability to manage and influence peers without direct authority.

Responsibilities

• Own the go to market strategy for Connected Portable instruments.
• Collaborate with strategic partners to drive revenue.
• Develop content for successful sales initiatives.

Skills

Marketing strategy

Customer engagement

Data analysis

Sales collaboration

Training and development

Education

Bachelor’s Degree in Marketing, Engineering, Business Administration or related discipline

Job description

Talent Acquisition @ MSA - The Safety Company | We're Hiring!

Overview

Are you someone who is passionate, motivated, and driven to make a difference? If so, MSA Safety is the perfect fit for your career.
At MSA, SAFETY is who we are AND it is what we do. We are a purpose-driven company committed to deploying innovation and technology to deliver on our Mission to help protect people and assets all around the world. We continue to be relentless in our pursuit of solving our customers greatest problems so they can go home safe each and every day.
Are you in? Read on for more details about this particular role.

Responsibilities

• Own the go to market strategy for Connected Portable instruments within NNA Market
• Work with Sales and Channel Partners to drive revenue through customer-facing activities, innovative solutions and strong technical support
• Work with Sales to ensure appropriate channels management / go to market selling strategy is implemented
• Work in partnership with Marcom and the Creative team to develop content and materials for successful sales initiatives, including technical and selling literature, web content, social media content, trade show properties, etc.
• Participate in Regional Steering Team Meetings for the specific segment, with GST participation as requested
• Keep a “real-time pulse” on market conditions, competitive activities, industry and technology trends, market size and share, as well as market growth rates, through market research and data analysis.
• Communicate market conditions to appropriate organizational stakeholders (sales, product development, etc.)
• Own the local execution of the new product launch plan as it applies to the segment
• Develop and implement growth strategies and strong demand creating activities
• Provide guidance to Operations for demand planning and forecasting activities
• Develop innovative training materials and conduct training both internally and externally
• Ensure the sales team develops and maintains appropriate product expert and application knowledge
• Measure success of strategy implementation through KPIs and adjust implementation tactics as needed
• Collaborate with Sales, CX, Customer Success & Service, Operations and Logistics to ensure alignment of activities
• Determine key Marketing collateral investment within assigned budget
• Own associated regional product and market web pages to ensure appropriate content

Qualifications

• Bachelor’s Degree in Marketing, Engineering, Business Administration or related discipline
• In absence of a bachelor’s degree: demonstrated exposure to relevant subject matter through real life or previous work roles. Candidate has working knowledge of relevant subject matter.
• Beyond entry-level track record of demonstrating results, and consistently delivers results commensurate with skill level beyond entry level marketer.

Preferred

• MBA
• Demonstrated exposure to high level business management fundamentals through real life or previous work roles. Candidate has working knowledge of marketing, product development, and business management.

Level I

• At least 4 years of marketing, sales, or product development experience.

Level II

• High level proficiency for all Level I responsibilities
• Lead internal process / business improvement initiatives

Level III

• Lead and develop the Regional Segment Marketing Team by providing mentoring and coaching to RSMs I and II
• Demonstrate regional and global business acumen. Collaborate with key stakeholders to establish, monitor and attain measurable and meaningful performance goals that are aligned with project plans
• Manages and influences peers without direct authority
• Establishes and leads initiatives that benefit the entire team (team initiative) Participate in annual budgeting, forecasting, and planning exercises (should be able to participate and contribute in executive level meetings)

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Marketing and Sales

Industries

Public Safety

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