Segment Marketing Manager

MSA, The Safety Company; Cranberry Township (Butler County); Hybrid; USD 90,000 - 130,000; Full time

Job summary

MSA Safety is seeking a marketing leader to own the go-to-market strategy for HVAC-R products and solutions in the NNA market. You will work with Sales, Marcom, and external partners to craft compelling content and drive revenue through innovative solutions and strong technical support.

The role requires building market intelligence, guiding product launches, and aligning activities with Sales, CX & Service, Operations, and Finance to ensure growth and market presence.

Qualifications

• Bachelor's degree in Marketing, Engineering, Business Administration or related discipline.
• MBA preferred; if MBA is not held, demonstrated exposure to high level business management fundamentals via real-life roles.

Responsibilities

• Own the go-to-market strategy for HVAC-R products and solutions within the NNA Market.
• Collaborate with Sales, Marcom and External Partners to drive revenue through customer-facing activities and strong technical support.
• Develop content and materials for successful sales initiatives, including technical literature, web content and trade show properties.
• Keep a real-time pulse on market conditions and trends through market research and data analysis.
• Own the local execution of the new product launch plan as it applies to the segment.
• Develop and implement growth strategies and demand creating activities.
• Collaborate with Sales, CX & Service, Operations, Product Management and Finance for alignment of activities.

Education

Bachelor's Degree in Marketing, Engineering, Business Administration or related discipline

MBA

Job description

Overview

Are you someone who is passionate, motivated, and driven to make a difference? If so, MSA Safety is the perfect fit for your career.

At MSA, SAFETY is who we are AND it is what we do. We are a purpose-driven company committed to deploying innovation and technology to deliver on our Mission to help protect people and assets all around the world. We continue to be relentless in our pursuit of solving our customers greatest problems so they can go home safe each and every day.

Are you in? Read on for more details about this particular role.

Responsibilities

• Own the go to market strategy for HVAC-R products and Solutions within NNA Market
• Work with Sales and External Partners to drive revenue through customer-facing activities, innovative solutions and strong technical support
• Work with Sales to ensure appropriate channels management / go to market selling strategy is implemented
• Work in partnership with Marcom and the Creative team to develop content and materials for successful sales initiatives, including technical and selling literature, web content, social media content, trade show properties, etc.
• Participate in Regional Steering Team Meetings for the specific segment, with GST participation as requested
• Keep a "real-time pulse" on market conditions, competitive activities, industry and technology trends, market size and share, as well as market growth rates and new markets, through market research and data analysis.
• Communicate market conditions to appropriate organizational stakeholders (sales, product development, etc.)
• Own the local execution of the new product launch plan as it applies to the segment
• Develop and implement growth strategies and strong demand creating activities
• Provide guidance to Operations for demand planning and forecasting activities
• Develop innovative training materials and conduct training both internally and externally
• Ensure the sales team develops and maintains appropriate product expert and application knowledge
• Measure success of strategy implementation through KPIs and adjust implementation tactics as needed
• Collaborate with Sales, CX & Service, Operations, Product Management and Finance to ensure alignment of activities
• Support additional Fixed Monitoring Solution products from a market strategy perspective as needed
• Determine key Marketing collateral investment within assigned budget
• Own associated regional product and market web pages to ensure appropriate content

Qualifications

Education Required:

• Bachelor's Degree in Marketing, Engineering, Business Administration or related discipline
• In absence of a bachelor's degree: demonstrated exposure to relevant subject matter through real life or previous work roles. Candidate has working knowledge of relevant subject matter.

Education Preferred:

• MBA
• In absence of MBA: demonstrated exposure to high level business management fundamentals through real life or previous work roles. Candidate has working knowledge of marketing, product development, and business management.

Experience Preferred:

• Experience in developing go to market strategies within industries subject to regulatory requirements or business to business selling.

This position is posted at multiple levels:

Level I:

• At least 4 years of marketing, sales, or product development experience.

Level II:

• High level proficiency for all Level 1 responsibilities
• Lead internal process / business improvement initiatives

Demonstrated rack record of results, relationships and readiness to advance from Level 1, including:

• Results: Consistently delivers results commensurate with skill level beyond entry level marketer.
• Relationships: Proven ability to build constructive relationships across one level up cross functional stakeholders.

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