Segment Manager

InterMetro Industries; Wilkes-Barre (Luzerne County); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Growth opportunities

Health & wellness

Competitive benefits

Employee development programs

Fun work environment

Job summary

InterMetro Industries is seeking a Segment Manager to oversee marketing initiatives that drive sales growth and brand visibility across multiple markets. The role collaborates with Sales, Product Management, and Engineering/R&D to ensure timely execution of strategies and support business objectives.

You will develop annual marketing plans, manage cross-channel campaigns, and optimize dealer relationships while reporting on performance and market insights.

Qualifications

• Bachelor's degree in marketing or related field.
• 5+ years of marketing experience.

Responsibilities

• Develop, recommend, and implement annual and long-term marketing plans to grow brand and market share.
• Lead lead-generation initiatives and nurture dealer/rep relationships to lift sales performance.
• Plan, execute, and evaluate multi-channel campaigns with clear timelines, messaging, and KPIs.
• Analyze market, customer, and competitive data and prepare reports and performance analyses.
• Develop launch communication strategies and coordinate cross-functional input for new product launches.

Skills

Marketing

Project management

Cross-functional collab

Education

Bachelor's degree in marketing

Job description

Are you looking for an opportunity to contribute to an innovative, industry leading company? InterMetro Industries is seeking a Segment Manager to join our team.

The Segment Manager is responsible for supporting the successful execution of marketing initiatives that drive sales growth and brand awareness across multiple markets. This role coordinates marketing programs, product launches, sales enablement, and customer communications while partnering with Sales, Product Management, Engineering/R&D, and other cross-functional teams to ensure timely and effective implementation of marketing strategies.

Primary Responsibilities:

• 1. Develop, recommend, and implement annual and long-term marketing plans that support brand growth, profitability, and market positioning.
• 2. Recommend and execute strategies to generate and cultivate leads, strengthen dealer and rep relationships, and support increased sales performance, exercising independent judgment in identifying opportunities and determining appropriate tactics.
• 3. Plan, execute, communicate, and evaluate marketing campaigns across multiple channels, determining project scope, timelines, messaging, resources, and performance measures to support business objectives.
• 4. Analyze and maintain market, customer, and competitive data and assist in preparing reports, financial models, and performance analyses.
• 5. Conduct research on channel needs, customer needs and competitive issues and offer recommendations on brand and product positioning.
• 6. Recommend, and manage public relations, digital marketing, social media, and content initiatives that increase brand awareness, customer engagement, and market visibility, making decisions regarding content priorities, messaging, and communication channels.
• 7. Develop and maintain sales support materials, programs, e-blasts and tools to increase sales
• 8. Develop launch communication strategies, coordinate cross-functional input, advising the representative network, and ensuring sales and marketing materials support go-to-market objectives for new product launches.
• 9. Assist with tradeshow and buying group initiatives, including pre show strategy, messaging, coordination, post-show communication, and lead management.
• 10. Possesses knowledge and understanding of the InterMetro Code of Business Ethics. Contributes to a workplace environment that is conducive to the maintenance of the Code. Remains alert and sensitive to situations that could result in actions by an employee that are illegal, unethical, in violation of the Code or the policies and procedures that support the Code. Reports actual or perceived violations of the Code or Company policies and procedures for appropriate action.
• 11. Other duties, as assigned.

Qualifications

• Bachelor's degree in marketing or related field.
• 5 + years of experience in marketing

What We offer!

• Growth potential
• Ability to make an impact in an industry leading organization
• Health & wellness offerings
• Excellent benefit package
• Employee developmental programs
• Challenging and fun atmosphere: we love what we do, take pride in our work, and have fun doing it!

InterMetro Industries is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, race, color, religion, national origin, age, marital status, political affiliation, sexual orientation, gender identity, genetic information, disability or protected veteran status. We are committed to providing a workplace free of any discrimination or harassment.

No calls or agencies please. InterMetro Industries will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas such as E, F-1, H-1, H-2, L, B, J, or TN or who need sponsorship for work authorization now or in the future, are not eligible for hire.

Relocation assistance is not available for this position. If you need an accommodation to apply for this position, please email [e-mail].