Segment Marketing Manager

MSA, The Safety Company; Pennsylvania; Hybrid; USD 95,000 - 130,000; Full time

Job summary

MSA, The Safety Company seeks a Segment Marketing Manager to lead HVAC-R market go-to strategies from Cranberry Township, PA. You will align with Sales, Marcom, and Product teams to drive revenue, develop compelling content, and manage channel strategies.

The role requires building market insight, coordinating training efforts, and guiding demand planning. A strong background in marketing and cross-functional collaboration is essential for success in this hybrid, full-time position.

Qualifications

• Bachelor's Degree in Marketing, Engineering, Business Administration or related discipline.
• Experience or exposure to relevant subject matter if bachelor's degree not present.

Responsibilities

• Own the go to market strategy for HVAC-R products and Solutions within NNA Market.
• Work with Sales and External Partners to drive revenue through customer-facing activities and strong technical support.
• Collaborate with Marcom and Creative to develop content and materials for sales initiatives (literature, web content, social media, trade shows).
• Manage channels and go to market selling strategy in partnership with Sales.
• Provide guidance to Operations for demand planning and forecasting activities.
• Develop innovative training materials and conduct training for internal and external audiences.

Skills

Go to market strategy

Cross-functional collaboration

Market research

Revenue growth

Education

Bachelor's Degree

MBA

Job description

MSA, The Safety Company

Segment Marketing Manager

US-PA-Cranberry Township

Requisition ID: 2026-10147

Type: Full-Time

# of Openings: 1

Overview

Are you someone who is passionate, motivated, and driven to make a difference? If so, MSA Safety is the perfect fit for your career.

At MSA, SAFETY is who we are AND it is what we do. We are a purpose-driven company committed to deploying innovation and technology to deliver on our Mission to help protect people and assets all around the world. We continue to be relentless in our pursuit of solving our customers greatest problems so they can go home safe each and every day.

Are you in? Read on for more details about this particular role.

Responsibilities

• Own the go to market strategy for HVAC-R products and Solutions within NNA Market
• Work with Sales and External Partners to drive revenue through customer-facing activities, innovative solutions and strong technical support
• Work with Sales to ensure appropriate channels management / go to market selling strategy is implemented
• Work in partnership with Marcom and the Creative team to develop content and materials for successful sales initiatives, including technical and selling literature, web content, social media content, trade show properties, etc.
• Participate in Regional Steering Team Meetings for the specific segment, with GST participation as requested
• Keep a "real-time pulse" on market conditions, competitive activities, industry and technology trends, market size and share, as well as market growth rates and new markets, through market research and data analysis.
• Communicate market conditions to appropriate organizational stakeholders (sales, product development, etc.)
• Own the local execution of the new product launch plan as it applies to the segment
• Develop and implement growth strategies and strong demand creating activities
• Provide guidance to Operations for demand planning and forecasting activities
• Develop innovative training materials and conduct training both internally and externally
• Ensure the sales team develops and maintains appropriate product expert and application knowledge
• Measure success of strategy implementation through KPIs and adjust implementation tactics as needed
• Collaborate with Sales, CX & Service, Operations, Product Management and Finance to ensure alignment of activities
• Support additional Fixed Monitoring Solution products from a market strategy perspective as needed
• Determine key Marketing collateral investment within assigned budget
• Own associated regional product and market web pages to ensure appropriate content

Qualifications

Education Required:

• Bachelor's Degree in Marketing, Engineering, Business Administration or related discipline
• In absence of a bachelor's degree: demonstrated exposure to relevant subject matter through real life or previous work roles. Candidate has working knowledge of relevant subject matter.

Education Preferred:

• MBA
• In absence of MBA: demonstrated exposure to high level business management fundamentals through real life or previous work roles. Candidate has working knowledge of marketing, product development, and business management.

Experience Preferred:

• Experience in developing go to market strategies within industries subject to regulatory requirements or business to business selling.

This position is posted at multiple levels:

Level I:

• At least 4 years of marketing, sales, or product development experience.

Level II:

• High level proficiency for all Level 1 responsibilities
• Lead internal process / business improvement initiatives

Demonstrated rack record of results, relationships and readiness to advance from Level 1, including:

• Results: Consistently delivers results commensurate with skill level beyond entry level marketer.
• Relationships: Proven ability to build constructive relationships across one level up cross functional stakeholders.

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MSA is committed to the principles of equal employment opportunity and to providing a workplace that is free from unlawful discrimination. As such, it is MSA's policy not to discriminate against any employee or applicant for employment on the basis of the person's age, color, creed, disability, ethnicity, race, religion, gender, marital status, sex, sexual orientation, gender identity, national origin, citizenship status, veteran's status, genetic information, political affiliation, disabling condition, or any other category protected by applicable federal, state, or local law. MSA also makes reasonable accommodations for individuals with disabilities who are otherwise qualified to perform a job unless such accommodations would impose an undue hardship.

If you are an individual with a disability and need an accommodation to assist you in navigating this career site, let us know.Contact Us MSA is an Equal Employment Opportunity/Affirmative Action Employer. Minorities/Females/Individuals with Disabilities/Protected Veterans.

Equal employment opportunity, including veterans and individuals with disabilities.

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