Content Operations Lead: Multichannel Publishing & Workflows

Global Roles; Northern (KY); Hybrid; USD 70,000 - 95,000; Full time

Job summary

American Red Cross seeks a Content Operations Manager to oversee day-to-day publishing, optimization, and flow of content across national communications channels. You will collaborate with editorial leads, authors, and analysts to improve visibility through search, AI-driven discovery, and referrals.

The role requires five years in content management or editorial operations, CMS/DAM experience, and strong project management skills.

Qualifications

• Bachelor’s Degree in Communications, Marketing, Journalism, or another related field.
• Minimum five years of experience in content management, digital publishing, editorial operations, or a related field.
• Experience publishing and managing content within a website CMS and/or DAM system is required.
• Hands-on production experience in photography, videography and/or editorial writing is strongly preferred.
• Expertise in SEO, accessibility, and AI-driven search and discoverability.
• Strong organizational and project management skills, including coordinating multiple content streams, deadlines, and stakeholders.

Responsibilities

• Publish and optimize news articles and press releases on redcross.org, including metadata, URLs, and alt text.
• Execute editorial strategy to increase content visibility via search, AI-driven discovery, and referrals.
• Assist national photography and video teams in publishing and organizing visuals across channels and DAM systems.
• Provide surge support to the national photography team during major disasters and high-volume periods.
• Coordinate content sharing across teams and channels during national disaster operations.
• Identify opportunities to repurpose content across channels and connect teams with stories and assets.
• Create content workflows, documentation, and processes for efficiency and consistency.
• Assist with planning and pre-production for national photography shoots, including stakeholder meetings and logistics.

Skills

Content Management

Digital Publishing

Editorial Operations

SEO

Content Accessibility

AI-driven Search

Project Management

Workflow Management

Process Improvement

Content Coordination

Multichannel Content

Content Optimization

Stakeholder Coordination

Education

Bachelor's Degree

Tools

CMS

DAM

Job description

American Red Cross seeks a Content Operations Manager to oversee day-to-day publishing, optimization, and flow of content across national communications channels. You will collaborate with editorial leads, authors, and analysts to improve visibility through search, AI-driven discovery, and referrals.

The role requires five years in content management or editorial operations, CMS/DAM experience, and strong project management skills.