Remote Digital Content Producer for Donor Campaigns

Nashville Public Radio; Washington (District of Columbia); Remote; USD 85,000 - 95,000; Full time

Benefits offered by this job

Medical, Dental Vision

401K match

Paid time off

Job summary

The American Red Cross seeks a Digital Content Producer to craft compelling, performance-driven content across email, SMS, RedCrossBlood.org, and mobile apps. You will drive donor education, recruitment, and retention while partnering with marketing, product, UX, and analytics teams.

Ideal candidates bring 4–6 years writing digital content, a strong portfolio, SEO know-how, and the ability to manage multiple priorities in a fast-paced environment.

Qualifications

• Bachelor's degree in Communications, Journalism, English, Marketing, or related field, or equivalent experience.
• 4–6 years of professional experience writing digital content across channels.
• Proven ability to develop direct-response marketing content with measurable outcomes.
• Exceptional writing, editing, and portfolio of writing samples.
• Experience creating content for digital products, customer journeys, or lifecycle communications.
• Knowledge of SEO best practices and evolving search trends (AEO/GEO).

Responsibilities

• Create donor-focused copy for direct-response channels that recruit and retain donors.
• Write content for RedCrossBlood.org and Blood Donor App across platforms.
• Collaborate with Product, UX, and Digital Experience teams to support product adoption.
• Publish and maintain content in CMS; ensure accessibility and editorial standards.
• Optimize messaging using campaign performance insights.

Skills

Copywriting

Editing

Content strategy

Project management

Portfolio

Education

Bachelor's degree

Tools

CMS

SEO

Analytics tools

Job description

The American Red Cross seeks a Digital Content Producer to craft compelling, performance-driven content across email, SMS, RedCrossBlood.org, and mobile apps. You will drive donor education, recruitment, and retention while partnering with marketing, product, UX, and analytics teams.

Ideal candidates bring 4–6 years writing digital content, a strong portfolio, SEO know-how, and the ability to manage multiple priorities in a fast-paced environment.