Content Operations Manager

Global Roles; Northern (KY); Hybrid; USD 70,000 - 95,000; Full time

Job summary

American Red Cross seeks a Content Operations Manager to oversee day-to-day publishing, optimization, and flow of content across national communications channels. You will collaborate with editorial leads, authors, and analysts to improve visibility through search, AI-driven discovery, and referrals.

The role requires five years in content management or editorial operations, CMS/DAM experience, and strong project management skills.

Qualifications

• Bachelor’s Degree in Communications, Marketing, Journalism, or another related field.
• Minimum five years of experience in content management, digital publishing, editorial operations, or a related field.
• Experience publishing and managing content within a website CMS and/or DAM system is required.
• Hands-on production experience in photography, videography and/or editorial writing is strongly preferred.
• Expertise in SEO, accessibility, and AI-driven search and discoverability.
• Strong organizational and project management skills, including coordinating multiple content streams, deadlines, and stakeholders.

Responsibilities

• Publish and optimize news articles and press releases on redcross.org, including metadata, URLs, and alt text.
• Execute editorial strategy to increase content visibility via search, AI-driven discovery, and referrals.
• Assist national photography and video teams in publishing and organizing visuals across channels and DAM systems.
• Provide surge support to the national photography team during major disasters and high-volume periods.
• Coordinate content sharing across teams and channels during national disaster operations.
• Identify opportunities to repurpose content across channels and connect teams with stories and assets.
• Create content workflows, documentation, and processes for efficiency and consistency.
• Assist with planning and pre-production for national photography shoots, including stakeholder meetings and logistics.

Skills

Content Management

Digital Publishing

Editorial Operations

SEO

Content Accessibility

AI-driven Search

Project Management

Workflow Management

Process Improvement

Content Coordination

Multichannel Content

Content Optimization

Stakeholder Coordination

Education

Bachelor's Degree

Tools

CMS

DAM

Job description

The Content Operations Manager manages the day-to-day publishing, optimization, and flow of content across national American Red Cross communications channels. This role involves working across multiple publishing and digital asset management systems to ensure content is optimized for audiences, easy to discover, and efficiently shared across teams and platforms.

Responsibilities

• Optimize and publish news articles and press releases to redcross.org, including creating key publishing elements such as metadata, URLs, and alternative text.
• Help execute redcross.org editorial strategy, partnering with editorial lead, authors and analyst to increase content visibility through search, AI-driven discovery, and other referral sources.
• Assist national photography and video teams in optimizing, publishing, organizing and sharing visual assets across channels and digital asset management systems.
• Provide operational and surge support to the national photography team during major disaster responses and other high-volume periods.
• Serve as an “air-traffic controller” for content during major national disaster operations, coordinating sharing of content across multiple teams and channels.
• Identify opportunities to repurpose and share content across channels, connecting teams with relevant stories, visuals and other assets.
• Create content workflows, documentation and processes to make publishing and content sharing more efficient and consistent.
• Assist with planning and pre-production for national photography shoots, including meeting with internal stakeholders, gathering information and coordinating shoot logistics.

Requirements

• Bachelor’s Degree in Communications, Marketing, Journalism, or another related field.
• Minimum five years of experience in content management, digital publishing, editorial operations, or a related field.
• Experience publishing and managing content within a website content management system (CMS) and/or digital asset management (DAM) system is required.
• Hands-on production experience in photography, videography and/or editorial writing is strongly preferred.
• Expertise in how to optimize digital content for audiences and channels, including SEO, accessibility, and AI-driven search and discoverability.
• Strong organizational and project management skills, including the ability to coordinate multiple content streams, deadlines, and stakeholders at once.
• Ability to build, document and manage clear workflows and identify opportunities to improve processes.
• Comfortable learning and working across multiple content management systems, digital platforms and project management tools.
• Excellent verbal and written communication skills with strong attention to detail and the ability to multitask in a fast-paced environment.
• Ability to work collaboratively across editorial, photo, video, social media and other communications teams.

Skills

• Content Management
• Digital Publishing Platforms
• Editorial Operations
• Website Content Management System
• Digital Asset Management
• Photography Production
• Videography Production
• Editorial Writing
• Search Engine Optimization
• Content Accessibility
• AI-driven Search Optimization
• Project Management
• Workflow Management Skills
• Process Improvement
• Content Coordination
• Multichannel Content Strategy
• Digital Platforms
• Content Optimization
• Stakeholder Coordination

Languages

English