Content Marketing Strategist

Aquent; Wellesley (MA); On-site; USD 100,000 - 150,000; Full time

Job summary

Aquent is seeking a visionary content strategist to lead the branding and engagement strategy for a premier retail media network in the health and wellness sector. You will craft differentiated narratives, own the editorial voice across LinkedIn, the corporate site, and newsletters, and drive engagement with advertisers and industry leaders.

You will transform insights into compelling content and work hands-on from planning through execution.

Qualifications

• At least 5 years of progressive marketing experience.
• Retail media experience or exposure to consumer health brands.
• Strong LinkedIn content marketing and newsletters expertise.
• Proficient in nurture sequences with Marketo.
• Proficient in Marketo, Adobe Analytics, and LinkedIn.
• High School Diploma or GED.

Responsibilities

• Develop and execute a differentiated content strategy for the client’s retail media network.
• Lead editorial for owned channels: LinkedIn, corporate website, and newsletters.
• Translate priorities, insights, product innovations, and trends into compelling content.
• Hands-on content creation from planning to execution across channels.
• Collaborate with brand and marketing teams to build an integrated external engine.
• Coordinate with internal stakeholders and external agencies for consistency.

Skills

Marketing experience

Retail media

Content creation

LinkedIn marketing

Lead generation

Marketo

Adobe Analytics

Cross-functional

Team collaboration

Nurture sequences

Education

High School Diploma or GED

Tools

Marketo

Adobe Analytics

LinkedIn

Job description

Aquent is partnering with a leading enterprise in the health and wellness sector, dedicated to making a tangible difference in the lives of millions. This organization is at the forefront of innovation, continuously evolving its services to meet the dynamic needs of consumers and partners. Join a team that values impact, strategic thinking, and a collaborative spirit as we help shape the future of consumer engagement.

Are you a visionary content strategist with a passion for shaping brand narratives and driving engagement in the dynamic world of retail media? We are seeking a highly skilled and proactive individual to take the helm of content marketing strategy for our client’s groundbreaking retail media network. In this pivotal role, you will be the architect of how our client’s network communicates its unique value, establishing its voice and driving meaningful connections with advertisers, agencies, and industry leaders. Your expertise will directly influence market perception, foster industry thought leadership, and fuel significant growth.

To be considered for this role, you must:

• Be authorized to work in the United States
• Not require sponsorship of any kind for the duration of the assignment
• Be able to work on a W-2 basis. C2C or 1099 is not permitted for this position

What You’ll Do:

• Develop and execute a differentiated content strategy that elevates the brand of our client’s retail media network, solidifies its industry point of view, and drives significant engagement across key audiences.
• Serve as the editorial lead for all owned channels, including professional networking platforms, the corporate website, and newsletters, extending storytelling through earned and paid media initiatives.
• Translate complex business priorities, consumer insights, product innovations, and industry trends into compelling, accessible content that captures attention and fosters engagement.
• Take a hands‑on approach to content creation, from strategic planning to execution, demonstrating a deep understanding of the retail media landscape and the ability to transform insights into impactful content that earns attention.
• Collaborate closely with internal brand and marketing teams to build an integrated external marketing engine spanning content, industry events, thought leadership, and public relations.
• Work cross-functionally with various internal stakeholders and external agency partners to ensure consistent and effective brand representation.

What You’ll Bring (Must-Have):

• At least 5 years of progressive marketing experience, demonstrating a strong track record of success.
• Proven experience in retail media, or significant exposure to the broader advertising industry with a focus on brands relevant to the consumer health sector.
• Deep expertise in content creation for professional networking platforms like LinkedIn, corporate websites, and newsletters, showcasing a clear understanding of industry best practices.
• In-depth knowledge of content marketing strategies specifically for LinkedIn, including content marketing for lead generation.
• Demonstrated ability to create and manage nurture sequences within Marketo.
• Proficiency with key marketing tools including Marketo, Adobe Analytics, and LinkedIn.
• A verifiable High School Diploma or GED.