Digital Marketing Specialist

7Seventy; United States; Hybrid; USD 65.000 - 85.000; Vollzeit

Benefits dieser Stelle

Equity

Bonus eligibility

Zusammenfassung

7Seventy is seeking a Digital Marketing Specialist to own organic social media, content marketing, SEO-focused content, and digital public relations to strengthen brand visibility and audience engagement.

You will create content across blogs, landing pages, solution overviews, and videos; manage LinkedIn and emerging platforms; support product launches; and monitor performance with monthly reports to drive future optimization.

Qualifikationen

• 1–3 years of experience in social media, content marketing, public relations, communications, or a related field.
• Experience or exposure across social media, writing, content development, and outreach responsibilities; broad experience across several areas is valued over deep specialization in only one.
• Strong writing skills with the ability to create effective content for social media, blogs, websites, and other marketing formats.
• Ability to work from content briefs and follow keyword, SEO, and search-intent guidelines.
• Basic working knowledge of SEO, including search intent and on-page optimization fundamentals.
• Curiosity about or experience with improving content discoverability through AI answer engines using AEO and GEO approaches.
• Ability to understand basic marketing performance metrics, apply feedback, and use results to improve future work.
• Some experience with direct media or press outreach, or a demonstrated willingness to take initiative in building those skills.
• Podcast and guest-booking outreach experience is a plus but is not required.
• Experience using LinkedIn for marketing or content distribution, along with a willingness to learn and test additional platforms.
• Basic familiarity with content management systems or the ability to quickly learn new publishing tools.
• Regular experience using AI tools to support drafting and content creation while maintaining careful attention to accuracy and quality.
• Strong collaboration skills, openness to coaching and feedback, and motivation to grow into broader content marketing and digital PR responsibilities.

Aufgaben

• Own and expand the organic social media presence on LinkedIn and emerging platforms while maintaining a creative, consistent content calendar in close coordination with Brand and Design.
• Write, edit, and optimize content for blogs, landing pages, and solution overviews using keyword research, search intent, and performance data to improve organic discoverability.
• Optimize content for both traditional search engines and AI-powered answer engines through AEO and GEO practices, including platforms such as ChatGPT and Perplexity.
• Lead day-to-day digital PR activities, including pitching media outlets, arranging podcast guest appearances, pursuing contributed byline opportunities, and developing relationships with relevant press and podcast contacts.
• Create marketing content across multiple formats, including product guides, sales materials, videos, web pages, social content, and other digital assets.
• Collaborate across teams to support product launches and marketing campaigns designed to increase awareness and generate demand.
• Monitor organic marketing performance and prepare monthly reporting covering search rankings, audience engagement, media placements, podcast appearances, and related performance indicators.
• Translate performance findings into practical recommendations for future content, social media activity, SEO initiatives, and outreach efforts.
• Work closely with Marketing Communications leadership to ensure content consistently reflects established brand voice and current business priorities.
• Partner with Digital Marketing and Growth leadership to refine SEO direction, identify content opportunities, and address evolving content requirements.
• Stay current with emerging digital channels, search behavior, social media developments, and content formats.
• Test new platforms and formats to identify opportunities for greater brand visibility as social media and search environments continue to evolve.

Kenntnisse

Social media

Content marketing

Public relations

Communications

Writing

SEO basics

AI tools

Podcast outreach

LinkedIn marketing

Collaboration

Tools

CMS familiarity

Jobbeschreibung

Additional Compensation: Equity and bonus eligibility

Position Overview

The Digital Marketing Specialist will take ownership of organic social media, content marketing, SEO-focused content, and digital public relations. This role is designed for an early-career marketer ready to expand their responsibilities while helping strengthen brand visibility, audience engagement, organic search performance, and media reach.

The position combines hands-on content creation with social media management, SEO, AEO/GEO optimization, media outreach, performance reporting, and cross-functional campaign support. The successful candidate will help build a consistent presence across LinkedIn and emerging platforms while developing content that performs across traditional search and AI-powered answer engines.

What You’ll Do

• Own and expand the organic social media presence on LinkedIn and emerging platforms while maintaining a creative, consistent content calendar in close coordination with Brand and Design.
• Write, edit, and optimize content for blogs, landing pages, and solution overviews using keyword research, search intent, and performance data to improve organic discoverability.
• Optimize content for both traditional search engines and AI-powered answer engines through AEO and GEO practices, including platforms such as ChatGPT and Perplexity.
• Lead day-to-day digital PR activities, including pitching media outlets, arranging podcast guest appearances, pursuing contributed byline opportunities, and developing relationships with relevant press and podcast contacts.
• Create marketing content across multiple formats, including product guides, sales materials, videos, web pages, social content, and other digital assets.
• Collaborate across teams to support product launches and marketing campaigns designed to increase awareness and generate demand.
• Monitor organic marketing performance and prepare monthly reporting covering search rankings, audience engagement, media placements, podcast appearances, and related performance indicators.
• Translate performance findings into practical recommendations for future content, social media activity, SEO initiatives, and outreach efforts.
• Work closely with Marketing Communications leadership to ensure content consistently reflects established brand voice and current business priorities.
• Partner with Digital Marketing and Growth leadership to refine SEO direction, identify content opportunities, and address evolving content requirements.
• Stay current with emerging digital channels, search behavior, social media developments, and content formats.
• Test new platforms and formats to identify opportunities for greater brand visibility as social media and search environments continue to evolve.

Qualifications

• 1–3 years of experience in social media, content marketing, public relations, communications, or a related field.
• Experience or exposure across social media, writing, content development, and outreach responsibilities; broad experience across several areas is valued over deep specialization in only one.
• Strong writing skills with the ability to create effective content for social media, blogs, websites, and other marketing formats.
• Ability to work from content briefs and follow keyword, SEO, and search-intent guidelines.
• Basic working knowledge of SEO, including search intent and on-page optimization fundamentals.
• Curiosity about or experience with improving content discoverability through AI answer engines using AEO and GEO approaches.
• Ability to understand basic marketing performance metrics, apply feedback, and use results to improve future work.
• Some experience with direct media or press outreach, or a demonstrated willingness to take initiative in building those skills.
• Podcast and guest-booking outreach experience is a plus but is not required.
• Experience using LinkedIn for marketing or content distribution, along with a willingness to learn and test additional platforms.
• Basic familiarity with content management systems or the ability to quickly learn new publishing tools.
• Regular experience using AI tools to support drafting and content creation while maintaining careful attention to accuracy and quality.
• Strong collaboration skills, openness to coaching and feedback, and motivation to grow into broader content marketing and digital PR responsibilities.