Marketing Manager

Aquent (United States); Glendale (CA); On-site; USD 90,000 - 140,000; Full time

Job summary

Aquent is seeking an experienced retail marketing leader to ignite growth for its renowned entertainment and consumer brands on a leading e-commerce platform. You will shape strategies that deepen partner connections, differentiate our brands, and drive measurable impact in the retail landscape.

You will collaborate with the sales team to craft forward-looking plans, manage budgets, and translate market insights into ROI-driven campaigns across ecommerce, advertising platforms, creator programs,

Qualifications

• 5-7 years of extensive retail marketing experience.
• Deep knowledge of e-commerce search and display marketing platforms.
• Strong communication and negotiation abilities.
• Data-driven with ability to translate insights to actions.

Responsibilities

• Lead end-to-end marketing strategy for key retail channels.
• Develop omni-channel retail marketing plans including ecommerce, ads, creator programs, loyalty, and CRM.
• Create marketing programs and presentations for buyers and marketing teams.
• Establish performance dashboards and optimize programs using data, insights, A/B tests, and ROI metrics.
• Collaborate with partners to ensure successful execution of retail strategies.
• Manage retail marketing budget and promotional deliverables.
• Advise on retailer needs and priorities to inform initiatives.

Skills

Retail marketing

E-commerce advertising platforms

Strategic thinking

Communication

Presentation skills

Negotiation

Data-driven

Cross-functional collaboration

Education

Bachelor's degree or equivalent

Job description

Aquent is proud to partner with a global leader in entertainment and consumer products, renowned for creating unforgettable experiences and bringing beloved characters and stories to life for audiences worldwide. This innovative company is dedicated to delivering exceptional consumer products that resonate deeply with fans across generations.

Step into a pivotal role where you will ignite growth and redefine how our iconic entertainment brands connect with millions of consumers on a leading e-commerce platform. You will be instrumental in crafting and executing innovative marketing strategies that strengthen partner connections, differentiate our celebrated brands, and drive significant impact within the retail landscape. This is your opportunity to leverage your expertise to shape consumer journeys and elevate the presence of cherished characters and stories.

What You’ll Do

• Partner closely with the retail sales team to develop comprehensive, forward-thinking strategies that achieve key business objectives.
• Lead the end-to-end marketing strategy for key retail channels, fostering sustained growth through strategic sales and marketing initiatives.
• Develop robust omni-channel retail marketing plans, integrating e-commerce, advertising platforms, creator and affiliate programs, loyalty initiatives, and CRM to enhance consumer engagement and conversion.
• Create compelling marketing programs and presentations tailored for key retail buyer and marketing teams.
• Stay ahead of industry trends, competitive landscapes, and consumer insights, translating knowledge into actionable recommendations for stakeholders.
• Establish measurable performance frameworks and dashboards, continually optimizing programs through data analysis, consumer insights, A/B testing, and ROI metrics.
• Collaborate with and influence internal and external partners to ensure optimal execution of retail strategies and programs.
• Manage fiscal responsibilities including budgeting, decision-making, tracking, and reconciliation of the retail marketing budget.
• Oversee key promotional deliverables for all internal and external parties, ensuring timely and cost-efficient program execution.
• Collaborate with retail buyers and internal teams to maximize branded marketing impact.
• Lead creative briefing and production for account-specific marketing tactics across internal teams and partner agencies.
• Champion innovative retail experiences, including experiential activations, pop-ups, digital engagements, and livestream commerce, to differentiate our brands within the e-commerce ecosystem.
• Advocate internally for retailer needs and priorities, effectively communicating key initiatives and insights.

Qualifications

• 5-7 years of extensive retail marketing experience and industry knowledge.
• Deep expertise with leading e-commerce search and display marketing platforms, including loading, editing, and maintaining advertisements.
• Demonstrated strategic thinking, clear communication abilities, and proven experience managing multiple business stakeholders.
• Exceptional presentation and negotiating skills.
• Data-driven and results-oriented mindset, with the ability to communicate insights and optimize programs in real-time.
• Highly adaptable and responsive, thriving in ambiguous business situations and rapidly evolving retail environments, including digital and e-commerce.
• Proven ability to collaborate, influence, and persuade at all levels of an organization.
• Comfortable navigating and delivering objectives within a matrix organizational structure, effectively sharing best practices.
• Demonstrated success in building strong relationships with key account stakeholders.
• Strong financial acumen and understanding of the retail marketplace, P&L, market research, and data analysis.
• Bachelor’s degree or equivalent practical experience.