Corporate Social Media Marketing Manager [AQ-25455]

Aquent; Arlington (VA); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Aquent is partnering with a leading organization seeking a strategic Social Media Lead to define and amplify its digital voice. You'll own the editorial content calendar, craft corporate copy and dynamic multimedia, manage executive profiles, and drive crisis communications while collaborating across HR, legal, and product teams to protect and grow brand reputation.

You will monitor sentiment with Meltwater, present monthly dashboards, and shape KPIs on growth, engagement, and share of voice.

Qualifications

• Bachelor's degree in Communications, Marketing, Public Relations, Journalism, or a closely related field.
• A minimum of 2 years of dedicated social media management experience, with at least 1 year specifically managing B2B or corporate enterprise channels.
• Exceptional corporate writing and editing skills, with the proven ability to transform complex corporate topics, product announcements, and financial/CSR reports into clear, engaging social copy.
• Demonstrated experience in crisis navigation, adept at handling sensitive public communications, executive messaging, and corporate reputational issues across public channels.
• Strong cross-functional leadership abilities and interpersonal skills, enabling effective collaboration across diverse teams including human resources, product development, legal, and go-to-market functions.

Responsibilities

• Orchestrate the comprehensive editorial content calendar, ensuring a consistent and strategic publishing flow tailored to diverse audience segments.
• Craft, refine, and curate compelling corporate copy, dynamic multimedia assets, including graphics and short-form video, and insightful thought-leadership posts, ensuring all content consistently reflects the global brand voice, tone, and visual guidelines across platforms like LinkedIn and X.
• Collaborate directly with executive leadership to develop and manage their social profiles, spearheading C-suite thought leadership initiatives on platforms such as LinkedIn.
• Champion and implement employee advocacy programs to significantly boost company news, culture, and recruitment efforts through staff networks.
• Monitor corporate mentions, industry trends, and brand sentiment in real-time utilizing advanced social listening tools like Meltwater.
• Partner closely with public relations, legal, and customer care teams to expertly manage crisis communications, mitigate issues, and respond effectively to inbound inquiries.
• Work alongside management to define and refine key performance indicators (KPIs), encompassing audience growth, engagement rates, share of voice, web referral traffic, and conversion impact.
• Present comprehensive monthly and quarterly performance dashboards to leadership, translating data insights into actionable strategic recommendations for continuous improvement.

Skills

Social media management

Corporate writing

Crisis communications

Cross-functional leadership

Education

Bachelor's degree in Communications, Marketing, PR, Journalism

Tools

Meltwater

Adobe Creative Cloud

Canva

Figma

Webflow CMS

Job description

Aquent is thrilled to partner with a prominent organization that stands at the forefront of its industry, dedicated to driving innovation and impactful change through cutting-edge research and strategic initiatives. This entity is shaping public discourse and influencing critical decisions that benefit society at large. Joining this mission-driven team means your work will directly contribute to global understanding and progress, making a tangible difference in the world.

We are seeking a visionary leader to step into a critical role where you will define and amplify the digital voice of a forward-thinking entity. This is an unparalleled opportunity to directly shape public perception, drive engagement, and elevate thought leadership, making a tangible difference in how critical information reaches and influences global audiences. As a pivotal member of the team, you will be instrumental in elevating brand reputation, fostering deep audience engagement, and amplifying crucial messages across key digital channels. Your expertise will not only define how the organization communicates but will also directly influence its reach, impact, and thought leadership in the industry, playing a central role in connecting with stakeholders and driving progress.

What You’ll Do

• Orchestrate the comprehensive editorial content calendar, ensuring a consistent and strategic publishing flow tailored to diverse audience segments.
• Craft, refine, and curate compelling corporate copy, dynamic multimedia assets, including graphics and short-form video, and insightful thought-leadership posts, ensuring all content consistently reflects the global brand voice, tone, and visual guidelines across platforms like LinkedIn and X.
• Collaborate directly with executive leadership to develop and manage their social profiles, spearheading C-suite thought leadership initiatives on platforms such as LinkedIn.
• Champion and implement employee advocacy programs to significantly boost company news, culture, and recruitment efforts through staff networks.
• Monitor corporate mentions, industry trends, and brand sentiment in real-time utilizing advanced social listening tools like Meltwater.
• Partner closely with public relations, legal, and customer care teams to expertly manage crisis communications, mitigate issues, and respond effectively to inbound inquiries.
• Work alongside management to define and refine key performance indicators (KPIs), encompassing audience growth, engagement rates, share of voice, web referral traffic, and conversion impact.
• Present comprehensive monthly and quarterly performance dashboards to leadership, translating data insights into actionable strategic recommendations for continuous improvement.

Required Qualifications

• Bachelor’s degree in Communications, Marketing, Public Relations, Journalism, or a closely related field.
• A minimum of 2 years of dedicated social media management experience, with at least 1 year specifically managing B2B or corporate enterprise channels.
• Exceptional corporate writing and editing skills, with the proven ability to transform complex corporate topics, product announcements, and financial/CSR reports into clear, engaging social copy.
• Demonstrated experience in crisis navigation, adept at handling sensitive public communications, executive messaging, and corporate reputational issues across public channels.
• Strong cross-functional leadership abilities and interpersonal skills, enabling effective collaboration across diverse teams including human resources, product development, legal, and go-to-market functions.

Preferred Qualifications

• Experience executing paid campaigns on LinkedIn to expand reach, including boosts and paid placements.
• Hands-on proficiency with basic design and visual editing tools such as Adobe Creative Cloud, Canva, or Figma.
• Familiarity with basic web content management system (CMS) functions, with the ability to post directly to a Webflow-based site.

Other Requirements

• This is a primarily onsite role with 4 days per week working in our client’s Arlington, VA office and 1 day per week working remotely.