Brand & Content Marketing Lead

Aquent; Michigan; Sur place; USD 110 000 - 170 000; Plein temps

Résumé du poste

Aquent is partnering with a forward-thinking organization to lead product marketing, content strategy, and brand messaging for a growing portfolio of cutting-edge products and services. This role focuses on GTM strategy, messaging discipline, and impactful brand campaigns to drive awareness, adoption, and growth across core domains, digital campaigns, and professional services.

You will translate complex product concepts into clear, engaging content, empower sales teams with compelling

Qualifications

• 5–7+ years in product marketing, content strategy, or brand marketing.
• Proven ability to translate technical concepts into clear positioning and messaging.
• Successful track record leading multi-channel product launches (web, email, enablement, paid media).
• Exceptional writing and editing skills for web copy, messaging frameworks, and collateral.
• Ability to build consensus and drive initiatives across teams without direct authority.

Responsabilités

• Drive GTM strategy, product positioning, and messaging for core domains, digital campaigns, and professional services.
• Develop and maintain product/category messaging guides and a central repository of narratives and assets.
• Collaborate with SMEs and product leaders to translate ideas into campaigns, web copy, sales materials, and launch assets.
• Lead cross-functional product launch plans across marketing, sales, product, and customer teams with clear timelines and audiences.
• Create and execute brand awareness campaigns that extend beyond partner initiatives.
• Provide sales teams and partners with high-converting narratives, presentations, and enablement tools.

Connaissances

Product marketing

Content strategy

Brand marketing

Multi-channel launches

Exceptional writing

Cross-functional collaboration

Description du poste

Aquent is partnering with an innovative organization at the forefront of empowering accounting and finance professionals. This forward-thinking company is dedicated to bringing market-leading technology and solutions to its profession, fostering a collaborative environment where strategic storytelling and innovative branding drive significant impact. Join a team where your expertise will directly shape how cutting-edge products and the overarching brand resonate with the market, directly influencing awareness, adoption, and the company's growth trajectory.

We are seeking a visionary marketing leader to step into a pivotal role, owning the positioning, launch, and communication strategy for groundbreaking products and the overarching brand. This is a unique opportunity to serve as the primary bridge, translating deep product and subject-matter expertise into clear, engaging content that drives awareness and adoption. You will bring essential messaging discipline to a dynamic product portfolio while spearheading impactful standalone brand campaigns. Your initial focus will be on core business domains, digital campaigns, and professional services, with the exciting prospect of expanding across a broader range of product categories over time. This role offers the chance to significantly influence market perception and drive the success of innovative solutions for professionals, making a tangible impact from day one.

About the Impact You'll Make

As a key contributor, you will be instrumental in crafting compelling narratives that define market perception and accelerate growth. You will drive the go-to-market strategy, ensuring every product launch is a resounding success and every brand campaign captures attention. Your ability to transform complex concepts into accessible, engaging content will empower sales teams, captivate audiences, and establish a strong, unified brand voice across all channels.

Key Responsibilities

• Drive Go-to-Market (GTM) strategy, product positioning, and messaging frameworks, initially focusing on core domains, digital campaigns, and professional services.
• Develop and maintain comprehensive product and category messaging guides, establishing a centralized repository for approved narratives, proof points, and sales assets.
• Collaborate with internal Subject Matter Experts (SMEs) and product leaders to translate complex ideas into compelling campaign themes, web copy, sales materials, and launch assets.
• Orchestrate cross-functional product launch plans across marketing, sales, product, and customer-facing teams, ensuring clear timelines, target audiences, and distribution channels.
• Conceptualize and execute high-impact brand awareness campaigns that extend beyond single-partner initiatives.
• Empower sales teams, account managers, and external partners with high-converting narratives, presentations, and enablement tools to effectively position offerings.

Collaboration and Influence

This role is central to the company's success, driving critical outputs such as product positioning guides, GTM briefs, category campaign themes, product release messaging, brand awareness initiatives, and sales enablement toolkits. You will be a pivotal partner, collaborating closely with:

• Executive Leadership: To ensure campaign messaging aligns seamlessly with overarching GTM strategy.
• Product Leaders & SMEs: To gather core insights, technology highlights, and thought leadership inputs.
• Marketing Growth Team: To execute multi-channel campaigns across web/UX, email, and digital ads, and track performance metrics.

What Success Looks Like

• First 90 Days: You will establish core messaging guides for key service areas, build a centralized asset repository, and implement a structured workflow for converting SME input into market collateral.
• First 6 Months: You will successfully lead an end-to-end product launch using a unified GTM brief and rollout plan, while also launching the organization's first standalone brand campaign.
• First Year: You will complete a cohesive messaging architecture across all primary product categories, establish default enablement resources for sales and partner channels, and demonstrate measurable brand awareness growth.

Qualifications

Must-Have Skills & Experience:

• 5–7+ years of experience in product marketing, content strategy, or brand marketing.
• Proven track record of taking technical or ambiguous product features and crafting clear, high-impact positioning and messaging.
• Demonstrated success leading multi-channel product launches (web, email, enablement, paid media).
• Exceptional writing and editing skills, with the ability to produce ready-to-publish web copy, messaging frameworks, and collateral with minimal revision needed.
• Natural ability to build consensus, drive alignment, and lead initiatives across teams without direct authority.

Nice-to-Have Skills & Experience:

• Experience navigating complex B2B, partner-led, or channel Go-to-Market (GTM) ecosystems.
• Background in professional services or regulated industries (e.g., accounting, finance, tax, legal, or SaaS).
• Experience building end-to-end messaging architectures across diverse product lines.