Retail Media Content Strategist — Lead Brand Narrative

Aquent (United States); Wellesley (MA); On-site; USD 100,000 - 150,000; Full time

Job summary

Aquent is seeking a visionary content strategist to lead the branding and engagement strategy for a premier retail media network in the health and wellness sector. You will craft differentiated narratives, own the editorial voice across LinkedIn, the corporate site, and newsletters, and drive engagement with advertisers and industry leaders.

You will transform insights into compelling content and work hands-on from planning through execution.

Qualifications

• At least 5 years of progressive marketing experience.
• Retail media experience or exposure to consumer health brands.
• Strong LinkedIn content marketing and newsletters expertise.
• Proficient in nurture sequences with Marketo.
• Proficient in Marketo, Adobe Analytics, and LinkedIn.
• High School Diploma or GED.

Responsibilities

• Develop and execute a differentiated content strategy for the client’s retail media network.
• Lead editorial for owned channels: LinkedIn, corporate website, and newsletters.
• Translate priorities, insights, product innovations, and trends into compelling content.
• Hands-on content creation from planning to execution across channels.
• Collaborate with brand and marketing teams to build an integrated external engine.
• Coordinate with internal stakeholders and external agencies for consistency.

Skills

Marketing experience

Retail media

Content creation

LinkedIn marketing

Lead generation

Marketo

Adobe Analytics

Cross-functional

Team collaboration

Nurture sequences

Education

High School Diploma or GED

Tools

Marketo

Adobe Analytics

LinkedIn

Job description

Aquent is seeking a visionary content strategist to lead the branding and engagement strategy for a premier retail media network in the health and wellness sector. You will craft differentiated narratives, own the editorial voice across LinkedIn, the corporate site, and newsletters, and drive engagement with advertisers and industry leaders.

You will transform insights into compelling content and work hands-on from planning through execution.