Content Marketing & SEO Specialist

selfpublishing.com; West Lake Hills (TX); On-site; USD 60,000 - 80,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

PTO + paid holidays

401(k) option

Monthly self-care stipend

Job summary

SelfPublishing.com is seeking a Content Marketing & SEO Specialist to grow high-intent organic traffic and optimize content, site performance, and link strategy. You will own on-page and technical SEO, develop outreach, and publish content that ranks and converts.

The role blends data with storytelling to turn readers into authors, with full creative freedom to prioritize impact and ROI within a publishing-focused business.

Qualifications

• Proven experience doubling or tripling organic traffic.
• Deep SEO expertise across strategy, content, and technicals.
• Strong writing and storytelling skills bringing clarity and authority.
• Passion for books, publishing, or author education.
• Love of data and measuring content performance.

Responsibilities

• Update and republish blog posts for UX and engagement.
• Manage on-page SEO across content.
• Execute technical SEO fixes (broken links, schema, 301s).
• Lead backlink acquisition with share-worthy content and outreach.
• Publish new blog content aligned with growth goals and RankMath scores.
• Improve content quality, readability, and engagement.
• Add/update affiliate links to boost organic revenue.

Skills

SEO

Content Marketing

Backlinking

Analytics

Writing

Data-driven

Tools

RankMath

Ahrefs

SEMrush

Google Analytics

Job description

At SelfPublishing.com , we help people turn their ideas into bestselling books - and their books into movements that change lives.

We’ve helped thousands of authors publish, launch, and grow their impact - reaching millions of readers worldwide. Now, we’re looking for a Content Marketing & SEO Specialist to help us amplify that impact even further by driving high-intent traffic, boosting conversions, and helping more authors find us when they need us most.

This isn’t just about ranking for keywords.
It’s about creating content that moves people - that inspires action, earns trust, and helps real writers make their dream of publishing a reality.

If you’re part data nerd, part storyteller, and totally obsessed with growth - this might be your dream role.

Your mission: Grow high-intent organic traffic.
That means focusing on the people most likely to work with us - not vanity clicks or empty pageviews. You’ll have full creative and strategic freedom to prioritize whatever will move the needle fastest.

We want someone who can own growth - from SEO and content to site performance and link strategy - and help us become the go-to authority in the publishing space.

What You’ll Be Doing

• Updating and republishing blog posts to improve user experience and reader engagement (think: consolidating posts, improving CTAs, fixing links, adding visuals, and tightening up copy)
• Managing on-page SEO optimizations across existing and new content
• Executing technical SEO fixes (broken links, schema, internal linking, 301s, etc.)
• Leading backlink acquisition efforts - creating share-worthy content, infographics, and outreach campaigns that grow our domain authority
• Publishing new blog content when it supports growth goals - ensuring strong RankMath SEO scores and a smooth publishing process
• Continuously improving content quality, readability, and engagement
• Adding and updating affiliate links to maximize organic affiliate revenue

A talented writer with an analytical mind - someone who can blend creativity, curiosity, and data to craft content that ranks and converts.

• Proven experience doubling or tripling organic traffic through content and SEO
• Deep SEO expertise - from strategy and content optimization to technical fundamentals
• Strong writing and storytelling skills that bring clarity and authority to every piece
• A personal passion for books, publishing, or author education
• An eye for data - you love seeing how content performs and optimizing for impact
• Experience in a publishing, education, or creative services business
• Success building organic traffic around service-based funnels
• Comfort with analytics tools (Google Analytics, RankMath, Ahrefs, or SEMrush)
• Familiarity with affiliate optimization and content ROI tracking

The Pay

$60,000 - $80,000 / year (depending on experience)

• Health, dental, and vision insurance
• PTO + paid holidays
• 401(k) option
• Monthly self-care stipend
• Work alongside a mission-driven team helping authors make an impact through books

Location: Austin, TX - this role is in-office, 5 days a week

If you’re ready to grow traffic, elevate our content game, and help thousands of aspiring authors discover us - we’d love to meet you.