Paid Marketing Specialist

selfpublishingcom-careers; West Lake Hills (TX); On-site; USD 47,000 - 70,000; Full time

Benefits offered by this job

Health benefits

PTO & holidays

Monthly self-care stipend

Job summary

SelfPublishing.com is hiring a Paid Marketing Specialist for an in-person role in Austin, TX. You will drive paid media strategy across Google, Meta, YouTube, and TikTok, with a focus on ROAS and direct response.

You’ll manage budgets around $60K+ monthly, write compelling copy, collaborate with design, and optimize campaigns to scale revenue while testing relentlessly. This role suits data-driven marketers who love fast-paced, growth-oriented teams and publishing mission.

Qualifications

• 3+ years of hands-on paid media experience (direct response focus).
• Proven results managing $60K+/month in ad spend.
• Ability to write irresistible, scroll-stopping copy.
• Deep knowledge of Google Ads, Meta Ads Manager, and TikTok Ads.
• Sharp analytical skills—you know how to read a dashboard and take action.
• A creative-meets-technical brain that thrives in a fast-paced team.
• An obsession with testing, optimizing, and scaling.

Responsibilities

• Launch and optimize campaigns across Google, Meta, YouTube, TikTok, and more.
• Manage budgets, pacing, and bidding strategies to hit KPIs.
• Scale winning campaigns and shut down underperformers quickly.
• Maintain meticulous tracking and performance reporting.
• Stay ahead of trends and platform updates.
• Write high-converting ad copy and collaborate on creative assets.
• Analyze campaign data daily and inform optimizations.

Skills

Paid media analytics

Direct response copywriting

Campaign strategy

Budget optimization

Creative-technical thinker

Testing & optimization mindset

Tools

Google Ads

Meta Ads Manager

TikTok Ads

GA4

Google Sheets

ClickFunnels

WebinarJam

HubSpot

Canva

Slack

Asana

Notion

Job description

About selfpublishing.com

We're Hiring: Paid Marketing Specialist

In-Person | Austin, TX | Purpose-Driven Mission

Hey there, growth-minded ad optimizer

Do you geek out on ROAS, thrive in a world of A/B testing, and know that killer copy and a clear CTA can change everything?

This in-person role is your chance to take the reins on paid media strategy at one of the fastest-growing publishing companies in the country—and help thousands of authors share their message with the world.

We’re looking for a sharp, data-driven Paid Marketing Specialist to turn ad impressions into revenue and scale campaigns that make an impact.

About Us

At SelfPublishing.com, we help people turn their ideas into published books—and those books into lasting impact. With over 7,000 authors in 90+ countries, we’re on a mission to help 100,000 authors publish by 2035. We’ve built the go-to platform for writing, self-publishing, and book marketing—and we’re just getting started.

Your Mission

Drive significant revenue growth through strategic paid media execution, performance-driven copywriting, and relentless testing. This role is the bridge between message and metric, creative and conversion.

What You’ll Do

Paid Media Strategy & Management (40%)

• Launch and optimize campaigns across Google, Meta, YouTube, TikTok, and more
• Manage budgets, pacing, and bidding strategies to hit KPIs
• Scale winning campaigns and shut down underperformers quickly
• Maintain meticulous tracking and performance reporting
• Stay ahead of trends and platform updates

Direct Response Copy & Creative (40%)

• Write high-converting ad copy that grabs, hooks, and sells
• Collaborate with design/video to create compelling creative assets
• Conduct audience and competitor research to inform ad angles
• Develop briefs, test hooks, and continuously iterate messaging
• Push boundaries on creative while staying ROI-focused

Optimization & Analysis (20%)

• Analyze campaign data daily—CTR, CVR, ROAS, CPA—nothing slips past you
• Use GA4, ad platforms, and heatmaps to inform optimizations
• Align with the broader marketing team on funnel and CRO strategies
• Identify and implement performance-based improvements fast

You Might Be the One If You Have:

• 3+ years of hands-on paid media experience (direct response focus)
• Proven results managing $60K+/month in ad spend
• The ability to write irresistible, scroll-stopping copy
• Deep knowledge of Google Ads, Meta Ads Manager, and TikTok Ads
• Sharp analytical skills—you know how to read a dashboard and take action
• A creative-meets-technical brain that thrives in a fast-paced team
• An obsession with testing, optimizing, and scaling

Bonus Points For:

• Experience in EdTech, SaaS, or a high-growth startup
• Agency background managing multiple client accounts
• Familiarity with ClickFunnels, WebinarJam, or HubSpot
• Passion for books, learning, and personal development

Tools You’ll Use:

Google Ads, Meta Ads Manager, TikTok Ads

GA4, Google Sheets (pivot tables, VLOOKUP)

Slack, Asana, Notion

ClickFunnels, WebinarJam (preferred)

Optional: HubSpot, Canva, ChatGPT

Why This Role Rocks

This isn’t just another marketing role. You’ll be part of a creative, performance-driven team that actually cares about the mission—helping people share their stories and transform lives through books. Your work will directly drive company growth, and your ideas will be heard (and tested fast).

Compensation & Benefits

This is a full-time, in-person role based in Austin, TX.

Salary Range: $47,000 – $70,000 annually (based on experience and results)

Health Benefits: Medical, dental, and vision coverage

Time Off: Paid Time Off (PTO) + paid holidays

Monthly Self-Care Stipend: Because your well-being matters

Growth-Minded Culture: Work with a team that invests in your personal and professional development

At SelfPublishing.com, we believe your work should make you proud—and your life outside of work should thrive too. We’re building something meaningful and having fun doing it.