Growth-Focused Content Marketing & SEO Specialist

selfpublishingcom-careers; West Lake Hills (TX); On-site; USD 60,000 - 80,000; Full time

Benefits offered by this job

Health insurance

PTO + paid holidays

401(k) option

Monthly self-care stipend

Mission-driven team

Job summary

SelfPublishing.com in Austin, TX is seeking a Content Marketing & SEO Specialist to grow high-intent organic traffic and conversions for authors and books. You’ll own SEO, content strategy, site performance, and link-building, working in-office five days a week with a mission-driven team helping writers publish and reach readers worldwide.

You’ll refine content quality, optimize RankMath scores, and develop affiliate content that boosts revenue while expanding our authority in the publishing

Qualifications

• Proven experience doubling or tripling organic traffic through content and SEO.
• Deep SEO expertise from strategy and content optimization to technical fundamentals.
• Strong writing and storytelling skills that bring clarity and authority to every piece.
• A personal passion for books, publishing, or author education.
• An eye for data — you love seeing how content performs and optimizing for impact.

Responsibilities

• Updating and republishing blog posts to improve user experience and reader engagement (think: consolidating posts, improving CTAs, fixing links, adding visuals, and tightening up copy)
• Managing on-page SEO optimizations across existing and new content
• Executing technical SEO fixes (broken links, schema, internal linking, 301s, etc.)
• Leading backlink acquisition efforts — creating share-worthy content, infographics, and outreach campaigns that grow our domain authority
• Publishing new blog content when it supports growth goals — ensuring strong RankMath SEO scores and a smooth publishing process
• Continuously improving content quality, readability, and engagement
• Adding and updating affiliate links to maximize organic affiliate revenue

Skills

Organic traffic growth

SEO strategy

Content writing

Data-driven

Storytelling

Tools

Google Analytics

RankMath

Ahrefs

SEMrush

Job description

SelfPublishing.com in Austin, TX is seeking a Content Marketing & SEO Specialist to grow high-intent organic traffic and conversions for authors and books. You’ll own SEO, content strategy, site performance, and link-building, working in-office five days a week with a mission-driven team helping writers publish and reach readers worldwide.

You’ll refine content quality, optimize RankMath scores, and develop affiliate content that boosts revenue while expanding our authority in the publishing