In-Office: Growth-Focused Content & SEO Specialist

selfpublishing.com; Austin (TX); On-site; USD 60,000 - 80,000; Full time

Benefits offered by this job

Health, dental, and vision insurance

PTO + paid holidays

401(k) option

Monthly self-care stipend

Work alongside a mission-driven team

Job summary

SelfPublishing.com in Austin, TX is seeking a Content Marketing & SEO Specialist to drive high-intent traffic and optimize content for conversions. This in-office role centers on owning growth from SEO, content, site performance, and link strategy to become the go-to authority in publishing.

You will lead on-page and technical SEO, update and publish content, and pursue backlink and affiliate optimization to maximize organic revenue.

Qualifications

• Proven experience doubling or tripling organic traffic through content and SEO.
• Deep SEO expertise — from strategy and content optimization to technical fundamentals.
• Strong writing and storytelling skills that bring clarity and authority to every piece.
• A personal passion for books, publishing, or author education.
• An eye for data — you love seeing how content performs and optimizing for impact.

Responsibilities

• Updating and republishing blog posts to improve user experience and reader engagement (consolidating posts, improving CTAs, fixing links, adding visuals, and tightening up copy).
• Managing on-page SEO optimizations across existing and new content.
• Executing technical SEO fixes (broken links, schema, internal linking, 301s, etc.).
• Leading backlink acquisition efforts — creating share-worthy content, infographics, and outreach campaigns that grow our domain authority.
• Publishing new blog content when it supports growth goals — ensuring strong RankMath SEO scores and a smooth publishing process.
• Continuously improving content quality, readability, and engagement.
• Adding and updating affiliate links to maximize organic affiliate revenue.

Job description

SelfPublishing.com in Austin, TX is seeking a Content Marketing & SEO Specialist to drive high-intent traffic and optimize content for conversions. This in-office role centers on owning growth from SEO, content, site performance, and link strategy to become the go-to authority in publishing.

You will lead on-page and technical SEO, update and publish content, and pursue backlink and affiliate optimization to maximize organic revenue.