Content Marketing & SEO Specialist

Self Publishing, Inc.; Austin (TX); On-site; USD 60,000 - 80,000; Full time

Benefits offered by this job

Health, dental, and vision insurance

PTO + paid holidays

401(k) option

Monthly self-care stipend

Job summary

Self Publishing, Inc. is seeking a Content Marketing & SEO Specialist to drive high-intent traffic and boost conversions. You will manage SEO and content optimization efforts, update existing blog posts, and lead backlink acquisition campaigns. Ideal candidates have a proven track record in increasing organic traffic, possess strong writing skills, and are passionate about books and publishing. This in-office role is based in Austin, TX and offers a salary of $60,000 – $80,000 along with benefits like health insurance and a 401(k).

Qualifications

• Proven experience doubling or tripling organic traffic.
• Deep SEO expertise from strategy to technical fundamentals.
• Success in building organic traffic around service-based funnels.

Responsibilities

• Update and republish blog posts for better engagement.
• Manage on-page SEO optimizations.
• Execute technical SEO fixes.

Skills

SEO expertise

Strong writing skills

Data analysis

Content optimization

Tools

Google Analytics

RankMath

Ahrefs

SEMrush

Job description

At SelfPublishing.com, we help people turn their ideas into bestselling books — and their books into movements that change lives.

We’ve helped thousands of authors publish, launch, and grow their impact — reaching millions of readers worldwide. Now, we’re looking for a Content Marketing & SEO Specialist to help us amplify that impact even further by driving high-intent traffic, boosting conversions, and helping more authors find us when they need us most.

This isn’t just about ranking for keywords. It’s about creating content that moves people — that inspires action, earns trust, and helps real writers make their dream of publishing a reality.

If you’re part data nerd, part storyteller, and totally obsessed with growth — this might be your dream role.

Your mission: Grow high-intent organic traffic.

That means focusing on the people most likely to work with us — not vanity clicks or empty pageviews. You’ll have full creative and strategic freedom to prioritize whatever will move the needle fastest.

We want someone who can own growth — from SEO and content to site performance and link strategy — and help us become the go-to authority in the publishing space.

What You’ll Be Doing

• Updating and republishing blog posts to improve user experience and reader engagement (think: consolidating posts, improving CTAs, fixing links, adding visuals, and tightening up copy)
• Managing on-page SEO optimizations across existing and new content
• Executing technical SEO fixes (broken links, schema, internal linking, 301s, etc.)
• Leading backlink acquisition efforts — creating share-worthy content, infographics, and outreach campaigns that grow our domain authority
• Publishing new blog content when it supports growth goals — ensuring strong RankMath SEO scores and a smooth publishing process
• Continuously improving content quality, readability, and engagement
• Adding and updating affiliate links to maximize organic affiliate revenue

A talented writer with an analytical mind — someone who can blend creativity, curiosity, and data to craft content that ranks and converts.

• Proven experience doubling or tripling organic traffic through content and SEO
• Deep SEO expertise — from strategy and content optimization to technical fundamentals
• Strong writing and storytelling skills that bring clarity and authority to every piece
• A personal passion for books, publishing, or author education
• An eye for data — you love seeing how content performs and optimizing for impactExperience in a publishing, education, or creative services business
• Success building organic traffic around service-based funnels
• Comfort with analytics tools (Google Analytics, RankMath, Ahrefs, or SEMrush)
• Familiarity with affiliate optimization and content ROI tracking

The Pay

$60,000 – $80,000 / year (depending on experience)

• Health, dental, and vision insurance
• PTO + paid holidays
• 401(k) option
• Monthly self-care stipend
• Work alongside a mission-driven team helping authors make an impact through books

Location: Austin, TX — this role is in-office, 5 days a week

If you’re ready to grow traffic, elevate our content game, and help thousands of aspiring authors discover us — we’d love to meet you.

Apply now and help us build the future of selfpublishing.com.