Growth-Driven Content & SEO Specialist

selfpublishing.com; West Lake Hills (TX); On-site; USD 60,000 - 80,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

PTO + paid holidays

401(k) option

Monthly self-care stipend

Job summary

SelfPublishing.com is seeking a Content Marketing & SEO Specialist to grow high-intent organic traffic and optimize content, site performance, and link strategy. You will own on-page and technical SEO, develop outreach, and publish content that ranks and converts.

The role blends data with storytelling to turn readers into authors, with full creative freedom to prioritize impact and ROI within a publishing-focused business.

Qualifications

• Proven experience doubling or tripling organic traffic.
• Deep SEO expertise across strategy, content, and technicals.
• Strong writing and storytelling skills bringing clarity and authority.
• Passion for books, publishing, or author education.
• Love of data and measuring content performance.

Responsibilities

• Update and republish blog posts for UX and engagement.
• Manage on-page SEO across content.
• Execute technical SEO fixes (broken links, schema, 301s).
• Lead backlink acquisition with share-worthy content and outreach.
• Publish new blog content aligned with growth goals and RankMath scores.
• Improve content quality, readability, and engagement.
• Add/update affiliate links to boost organic revenue.

Skills

SEO

Content Marketing

Backlinking

Analytics

Writing

Data-driven

Tools

RankMath

Ahrefs

SEMrush

Google Analytics

Job description

SelfPublishing.com is seeking a Content Marketing & SEO Specialist to grow high-intent organic traffic and optimize content, site performance, and link strategy. You will own on-page and technical SEO, develop outreach, and publish content that ranks and converts.

The role blends data with storytelling to turn readers into authors, with full creative freedom to prioritize impact and ROI within a publishing-focused business.