Content Marketing & SEO Specialist

selfpublishing.com; Austin (TX); On-site; USD 60,000 - 80,000; Full time

Benefits offered by this job

Health, dental, and vision insurance

PTO + paid holidays

401(k) option

Monthly self-care stipend

Work alongside a mission-driven team

Job summary

SelfPublishing.com in Austin, TX is seeking a Content Marketing & SEO Specialist to drive high-intent traffic and optimize content for conversions. This in-office role centers on owning growth from SEO, content, site performance, and link strategy to become the go-to authority in publishing.

You will lead on-page and technical SEO, update and publish content, and pursue backlink and affiliate optimization to maximize organic revenue.

Qualifications

• Proven experience doubling or tripling organic traffic through content and SEO.
• Deep SEO expertise — from strategy and content optimization to technical fundamentals.
• Strong writing and storytelling skills that bring clarity and authority to every piece.
• A personal passion for books, publishing, or author education.
• An eye for data — you love seeing how content performs and optimizing for impact.

Responsibilities

• Updating and republishing blog posts to improve user experience and reader engagement (consolidating posts, improving CTAs, fixing links, adding visuals, and tightening up copy).
• Managing on-page SEO optimizations across existing and new content.
• Executing technical SEO fixes (broken links, schema, internal linking, 301s, etc.).
• Leading backlink acquisition efforts — creating share-worthy content, infographics, and outreach campaigns that grow our domain authority.
• Publishing new blog content when it supports growth goals — ensuring strong RankMath SEO scores and a smooth publishing process.
• Continuously improving content quality, readability, and engagement.
• Adding and updating affiliate links to maximize organic affiliate revenue.

Job description

About Selfpublishing.com

We’re Hiring: Content Marketing & SEO Specialist (Austin, TX — In Office)

At SelfPublishing.com, we help people turn their ideas into bestselling books — and their books into movements that change lives.

We’ve helped thousands of authors publish, launch, and grow their impact — reaching millions of readers worldwide. Now, we’re looking for a Content Marketing & SEO Specialist to help us amplify that impact even further by driving high-intent traffic, boosting conversions, and helping more authors find us when they need us most.

This isn’t just about ranking for keywords.

It’s about creating content that moves people — that inspires action, earns trust, and helps real writers make their dream of publishing a reality.

If you’re part data nerd, part storyteller, and totally obsessed with growth — this might be your dream role.

Mission / Purpose

Your mission: Grow high-intent organic traffic.

That means focusing on the people most likely to work with us — not vanity clicks or empty pageviews. You’ll have full creative and strategic freedom to prioritize whatever will move the needle fastest.

We want someone who can own growth — from SEO and content to site performance and link strategy — and help us become the go-to authority in the publishing space.

What You’ll Be Doing

• Updating and republishing blog posts to improve user experience and reader engagement (think: consolidating posts, improving CTAs, fixing links, adding visuals, and tightening up copy)


• Managing on-page SEO optimizations across existing and new content


• Executing technical SEO fixes (broken links, schema, internal linking, 301s, etc.)


• Leading backlink acquisition efforts — creating share-worthy content, infographics, and outreach campaigns that grow our domain authority


• Publishing new blog content when it supports growth goals — ensuring strong RankMath SEO scores and a smooth publishing process


• Continuously improving content quality, readability, and engagement


• Adding and updating affiliate links to maximize organic affiliate revenue

Native Genius

A talented writer with an analytical mind — someone who can blend creativity, curiosity, and data to craft content that ranks and converts.

You’re a Great Fit If You Have

• Proven experience doubling or tripling organic traffic through content and SEO


• Deep SEO expertise — from strategy and content optimization to technical fundamentals


• Strong writing and storytelling skills that bring clarity and authority to every piece


• A personal passion for books, publishing, or author education


• An eye for data — you love seeing how content performs and optimizing for impact

Bonus Points For

• Experience in a publishing, education, or creative services business


• Success building organic traffic around service-based funnels


• Comfort with analytics tools (Google Analytics, RankMath, Ahrefs, or SEMrush)


• Familiarity with affiliate optimization and content ROI tracking

The Pay

$60,000 – $80,000 / year (depending on experience)

Perks & Benefits

• Health, dental, and vision insurance


• PTO + paid holidays


• 401(k) option


• Monthly self-care stipend


• Work alongside a mission-driven team helping authors make an impact through books

Location

Austin, TX — this role is in-office, 5 days a week.

If you’re ready to grow traffic, elevate our content game, and help thousands of aspiring authors discover us — we’d love to meet you.