Sr. Content Marketing Manager - Industrial (B2B)

Mendix Inc.; Boston (MA); Hybrid; USD 103,000 - 185,000; Full time

Job summary

Siemens Digital Industries Software is seeking a Senior Content Marketing Manager who specializes in marketing to complex, engineering-driven industrial sectors—and lives at the intersection of technical depth and compelling storytelling. You will lead content that earns the trust of executive audiences and translates complex concepts into narratives that drive awareness, pipeline and product adoption.

You’ll build category-defining programs across blogs, reports, guides, webinars and thought

Qualifications

• 7+ years of B2B content marketing experience.
• Demonstrated ability to translate complex, highly technical concepts into clear narratives.
• Strong grasp of SEO fundamentals and experience driving organic growth.
• Collaborate with product marketing, PMMs, and engineers to ship accurate content on time.

Responsibilities

• Lead content across blogs, long-form, video scripts, webinars, and social copies tied to product capabilities and audience segments.
• Manage relationships with freelance writers and agencies to ensure quality.
• Develop thought leadership programs for company executives, including ghostwriting and byline articles.
• Partner with cross-functional teams to translate positioning into always-on content.
• Collaborate with SMEs to produce accurate, credible content.
• Identify content gaps via search intent and competitive analysis.
• Own the content repurposing motion across formats and channels.
• Lead SEO & distribution efforts across owned and earned channels.

Skills

B2B content marketing

Technical storytelling

SEO fundamentals

Cross-functional collaboration

Content program leadership

Tools

Salesforce

Marketo

Ahrefs/SEMrush

WordPress CMS

Job description

Intelligence Center X is Siemens Digital Industries Software's agentic enterprise system, empowering companies to embed agents alongside people with the context, intelligence, orchestration and governance they need to deliver AI-driven business impact. Siemens Digital Industries Software helps organizations of all sizes digitally transform using software, hardware and services from the Siemens Xcelerator business platform. Siemens' software and the comprehensive digital twin enable companies to optimize their design, engineering and manufacturing processes to turn today's ideas into the sustainable products of the future. From chips to entire systems, from product to process, across all industries.

Senior Content Marketing Manager – Industrial B2B

Siemens Digital IndustriesSoftware islooking for aSeniorContent Marketing Manager whospecializes inmarketing tocomplex, engineering-driven industrial sectors–andlives at the intersection of technical depth and compelling storytelling.We’relooking for someone who has built content programs that speak to these industries’ buyers.You willlead andmanagetheproduction ofcontent that earns the trust of an executive level audience, thattranslates complex concepts into narratives that drive awareness, pipeline, and product adoption.

You'llbe building category-defining content: SME-driven insight pieces, research-backed reports, practitioner guides, webinars, and executive thought leadership To be successful in this role, you should be curious, resourceful, process and outcome oriented, and eagerto stay ahead of the marketto make sure what we publishresonates and leads.

What You'll Do

Content

• Manage content across blogs/articles, long-form, video scripts, webinars, and social snippets tied to product capabilities, use cases, pipeline goals, and audience segments, including how-to guides, reports, solutionbriefsand white papers
• Manage relationships with freelance writers and agencies, ensuring quality and consistency across contributors
• Develop thought leadership programs for company executives, including ghostwriting, podcast prep, and byline articles for industry publications
• Partner withcross-functionalmarketingteamsto translate positioning into always-on content programs that span the full buyer journey
• Collaborate with subject matter experts (customers, product managers, data scientists, developers, etc.) to produceaccurate, credible, practitioner-grade content
• Identifycontent gaps by analyzing search intent, competitive coverage, analyst reports, and field feedback from sales
• Leada scalable content framework that can support multiple technical personas
• Own the content repurposing motion: adapting high-performing assets across formats and channels to maximize the reach and shelf-life of every content piece produced

SEO & Distribution

• Support the development of organic content strategy: keyword research, topic clustering, and on-page optimization, with a focus on high-intent, bottom-of-funnel terms
• Partner with demand gen to integrate content into nurture tracks, paid amplification, and ABM programs
• Leadcontent distribution across owned channels (blog, newsletter, developer hub) and earned channels (syndication, guest posts, community forums)
• Ensure content is discoverable and well-positioned across both traditional search and AI-driven search/answer engines, adapting strategy as the discovery landscape evolves

Measurement & Optimization

• Track content KPIs: organic traffic, engagement, MQL contribution, pipeline influence, and content-assisted revenue
• Contribute to regular content audits; prune, update, andconsolidateunderperforming assets to protect domain authority
• A/B test headlines, CTAs, and formats;use data to iterate quickly and scale what works

Cross-Functional Collaboration

• Serve as the content partner for product launches: owning the blog post, the launch email, the release notes narrative, and the sales one-pager
• Enable the sales team with content that maps to objection-handling moments, competitive comparisons, and proof points
• Coordinate with developer relations and community teams to amplify practitioner-generated content and surface customer stories

What We're Looking For

Required

• 7+ years of B2B content marketing experience, with at least 2 years
• Exceptional writing and editing skills. You can go deep on a technical topic and still make it readable for a VP
• Demonstrated ability to translate complex, highly technical concepts (data pipelines, cloud architecture, observability, security posture) into clear, compelling narratives
• Strong grasp of SEO fundamentals and experience driving measurable organic growth
• Proventrack recordcollaborating with product marketing, PMMs, and engineers to shipaccuratecontent on time
• Familiarity with the modern data stack or cloud security landscape(e.g.you know what a datalakehouseis)

Preferred

Experience marketing todeveloper,practitioner, or highly technical audiences at scale

• Hands-on experience with tools like Salesforce, Marketo,Ahrefs/SEMrush, and CMS platforms (WordPress)
• Portfolio of published technical content(e.g.long-form guides, whitepapers, or bylines in industry publications)
• Strongly process-oriented;comfortable both following established workflows and building new ones; fluent with AI writing and research tools, and experienceusing AI to automate workflows

$102,500 - $184,500 a year