Content Marketing Manager

Nashville Public Radio; Atlanta (GA); On-site; USD 80,000 - 120,000; Full time

Job summary

Nashville Public Radio is seeking a Content Marketing Manager to own the content engine across the buyer journey, translating complex technology and customer problems into clear content that drives demand and revenue.

You will partner with product marketing, SEO, demand generation, sales, and subject-matter experts to plan and distribute content across the website, email, search, social, and sales channels.

Qualifications

• 3-6 years of content marketing, editorial, SEO or demand-gen experience.
• Ability to create and manage content programs that grow organic traffic and pipeline.
• Strong writing and editing skills for both technical and business audiences.
• Hands-on with CMS, marketing automation, analytics, and SEO tools.
• Experience building content strategies, calendars, audience personas, and distribution programs.
• Excellent project- and stakeholder-management across multiple deadlines.
• Bachelor’s degree in marketing, communications, journalism, English, or related field; bonus for AI-driven content workflows and developer audiences.

Responsibilities

• Build and manage an editorial calendar across blogs, landing pages, stories, white papers, webinars, and sales assets.
• Write, edit, and commission technical content for cloud platforms, SaaS, data infra, cybersecurity, or related tech.
• Develop SEO briefs and optimize content using tools like GA4, Ahrefs, Semrush; manage CMS platforms such as WordPress or Webflow.
• Collaborate with product marketing and SMEs to turn technical concepts into differentiated content.
• Distribute content via email, LinkedIn, search, paid campaigns, and marketing automation platforms like HubSpot or Marketo.
• Measure content performance across traffic, engagement, MQLs, pipeline influence, and conversion rates; adjust content strategy accordingly.
• Oversee freelance writers and agencies, ensuring brand, editorial, and technical accuracy.

Skills

Editorial strategy

Content writing

SEO optimization

CMS proficiency

Marketing automation

Analytics

Project management

Stakeholder management

Education

Bachelor’s degree in marketing, communications, journalism, English, or related field

Tools

WordPress

Webflow

HubSpot

Marketo

GA4

Ahrefs

Semrush

Google Search Console

Job description

About The Role

The Content Marketing Manager owns the content engine across the buyer journey, translating complex technology, product capabilities, and customer problems into clear content that builds demand and supports revenue.

The role partners with product marketing, SEO, demand generation, sales, and subject-matter experts to plan and distribute content across the website, email, search, social, and sales channels. Success means stronger organic visibility, higher engagement, and measurable contribution to pipeline.

Key Responsibilities

• Build and manage an editorial calendar spanning blog posts, landing pages, customer stories, white papers, webinars, case studies, and sales enablement assets
• Write, edit, and commission technical content for audiences evaluating cloud platforms, SaaS products, data infrastructure, cybersecurity, or related technology solutions
• Develop SEO briefs and optimize content using tools such as Google Search Console, GA4, Ahrefs, Semrush, and CMS platforms including WordPress or Webflow
• Partner with product marketing and subject-matter experts to turn technical concepts, product launches, and customer use cases into differentiated content
• Distribute content through email, LinkedIn, organic search, paid campaigns, and marketing automation platforms such as HubSpot or Marketo
• Measure content performance across traffic, rankings, engagement, MQLs, influenced pipeline, and conversion rates; use reporting to prioritize new and refreshed content
• Manage freelance writers, agencies, and production workflows while maintaining brand, editorial, and technical accuracy standards

What We Are Looking For

• 3-6 years of content marketing, editorial, SEO, or demand-generation experience, preferably in B2B technology or SaaS
• Demonstrated ability to create and manage content programs that improve organic traffic, engagement, lead generation, or pipeline contribution
• Strong writing and editing skills, with the ability to make technical subjects clear, accurate, and compelling for both technical and business audiences
• Hands-on experience with CMS, marketing automation, analytics, and SEO tools such as WordPress, Webflow, HubSpot, Marketo, GA4, Ahrefs, or Semrush
• Experience building content strategies, editorial calendars, audience personas, keyword plans, and distribution programs across multiple channels
• Strong project-management and stakeholder-management skills, with the ability to manage concurrent deadlines and navigate feedback from product, sales, and leadership
• Bachelor’s degree in marketing, communications, journalism, English, or a related field; Bonus: experience with AI-assisted content workflows, developer or technical audiences, video and webinar production, paid content promotion, or account-based marketing