Content Marketing Manager

Nashville Public Radio; Phoenix (AZ); On-site; USD 85,000 - 125,000; Full time

Job summary

Nashville Public Radio is seeking a content leader to own the end-to-end content strategy, translating complex software concepts into clear, engaging narratives that boost organic growth and brand authority.

You will partner with product marketing and SEO pros to plan, write, and optimize multi-channel content across the buyer journey, including long-form guides and thought leadership pieces.

Qualifications

• 4-7 years of B2B SaaS content marketing experience with a demonstrable portfolio of high-performing technical content.
• Deep familiarity with SEO best practices, keyword research tools (Ahrefs, Semrush).
• Experience with content management systems (WordPress, Webflow).
• Exceptional writing, editing, and storytelling skills with the ability to distill complex software capabilities into clear value propositions.
• Data-driven mindset with proven experience tracking content KPIs tied to organic traffic, MQLs, and revenue.
• Bachelor's degree in Marketing, Journalism, English, or a related field.

Responsibilities

• Own the editorial calendar and produce high-intent content including long-form guides, whitepapers, case studies, and blog posts
• Collaborate with SEO leads to optimize content architecture, keyword targeting, and on-page performance to increase organic traffic
• Partner with product marketing to translate technical product updates into clear customer-facing messaging and enablement materials
• Manage freelance writers and subject matter experts to scale content production while maintaining strict editorial standards
• Analyze content performance using GA4, Ahrefs, and HubSpot to measure engagement, lead attribution, and pipeline impact
• Repurpose core assets into multi-format distributions including newsletters, social copy, and sales collateral

Skills

Editorial strategy

SEO best practices

Content marketing

Technical writing

Analytics (GA4)

Project management

Education

Bachelor's degree in Marketing/Jounalism/English

Tools

Ahrefs

Semrush

WordPress

Webflow

Job description

About The Role

The role owns the content strategy and execution engine end-to-end, translating complex technical concepts into engaging narratives that drive organic growth and brand authority.

The team partners closely with product marketing, demand gen, and SEO specialists to plan, write, and optimize multi-channel content across the buyer journey.

Key Responsibilities

• Own the editorial calendar and produce high-intent content including long-form guides, whitepapers, case studies, and blog posts
• Collaborate with SEO leads to optimize content architecture, keyword targeting, and on-page performance to increase organic traffic
• Partner with product marketing to translate technical product updates into clear customer-facing messaging and enablement materials
• Manage freelance writers and subject matter experts to scale content production while maintaining strict editorial standards
• Analyze content performance using GA4, Ahrefs, and HubSpot to measure engagement, lead attribution, and pipeline impact
• Repurpose core assets into multi-format distributions including newsletters, social copy, and sales collateral

What We Are Looking For

• 4-7 years of B2B SaaS content marketing experience with a demonstrable portfolio of high-performing technical content
• Deep familiarity with SEO best practices, keyword research tools (Ahrefs, Semrush), and content management systems (WordPress, Webflow)
• Exceptional writing, editing, and storytelling skills with the ability to distill complex software capabilities into clear value propositions
• Data-driven mindset with proven experience tracking content KPIs tied to organic traffic, MQLs, and revenue
• Bachelor's degree in Marketing, Journalism, English, or a related field
• Bonus: Experience with video scriptwriting, podcast production, or technical documentation in the enterprise tech space