Content Marketing Manager

Evlo AI; Chicago (IL); On-site; USD 80,000 - 130,000; Full time

Job summary

Evlo AI is seeking a Content Marketing Manager to own the editorial engine for a B2B SaaS audience of developers and technical decision-makers. You will drive 8–10 long-form pieces monthly across blog, guides, case studies, and webinars.

You will build and refine SEO strategies, interview stakeholders to distill complex topics, and manage a freelance writer network while collaborating with product, sales, and demand-gen teams.

Qualifications

• 4-7 years of content marketing experience, ideally in B2B SaaS or technical markets.
• Proven SEO track record with keyword strategy and organic pipeline impact.
• Strong writing and editing portfolio; simplify technical concepts without losing accuracy.
• Hands‑on with HubSpot or Marketo, GA4, Search Console, and Ahrefs or Semrush.
• Experience managing freelancers and editorial workflows at volume; collaborate with engineers and PMs for accuracy.

Responsibilities

• Own the editorial calendar and publish 8-10 long-form pieces per month across blog, guides, case studies, and webinars.
• Lead SEO strategy: keyword research, on-page optimization, and content refreshes to improve rankings.
• Interview engineers, product managers, and customers to translate technical topics into clear narratives.
• Build and manage a freelance writer network and edit for accuracy, voice, and conversion.
• Partner with demand-gen to create gated assets and nurture sequences in HubSpot; support sales collateral.
• Measure content performance in GA4 and HubSpot; report monthly to leadership.

Skills

Content marketing

SEO

Editorial calendar

Technical writing

HubSpot

Marketo

GA4

Ahrefs or Semrush

Freelance management

B2B SaaS

Education

BA/BS in English/Journalism/Marketing

Tools

HubSpot

Marketo

GA4

Google Search Console

Ahrefs

SEMrush

Job description

About The Role

The Content Marketing Manager owns the editorial engine that drives organic demand: SEO-driven blog posts, technical guides, case studies, webinars, and email nurtures for a B2B SaaS audience of developers and technical decision-makers.

This role sits at the intersection of product, sales, and demand generation. Content produced here directly fuels pipeline — organic traffic, MQLs, and sales enablement assets — and the team measures its work against revenue, not vanity metrics.

Key Responsibilities

• Own the editorial calendar and ship 8-10 pieces of long-form content per month across blog, whitepapers, case studies, and webinars
• Drive organic growth through SEO strategy: keyword research in Ahrefs/Semrush, on-page optimization, and content refreshes that move pages to page one
• Interview engineers, product managers, and customers to turn technical subject matter into clear, compelling narratives
• Build and manage a freelance writer network; edit for accuracy, voice, and conversion-oriented structure
• Partner with demand‑gen to create gated assets, nurture sequences in HubSpot, and sales collateral that moves deals forward
• Measure content performance end‑to‑end in GA4 and HubSpot — traffic, rankings, SQLs sourced — and report monthly to leadership
• Develop case studies and customer stories with sales and customer success to support ABM and enterprise campaigns

What We Are Looking For

• 4-7 years of content marketing experience, ideally in B2B SaaS or technical/developer-focused markets
• Proven SEO track record — comfortable owning keyword strategy, technical SEO basics, and demonstrating organic pipeline impact
• Strong writing and editing portfolio; able to simplify complex technical concepts without dumbing them down
• Hands‑on with HubSpot or Marketo, GA4, Search Console, and Ahrefs or Semrush
• Experience managing freelancers and editorial workflows at volumeComfortable working with engineers and PMs to extract and validate technical accuracy
• Bonus: experience with product‑led growth motion, developer marketing, or video/short‑form content production; BA/BS in English, Journalism, Marketing, or related field