Content Marketing Manager (Hybrid Onsite)

TRAC Recruiting; Fort Lauderdale (FL); Híbrido; USD 85.000 - 110.000; Jornada completa

Descripción de la vacante

TRAC Recruiting, Inc. is seeking a hands-on Content Marketing Manager to lead strategy, development, and execution across marketing channels in a hybrid onsite role near Fort Lauderdale, FL.

You will supervise a small team, manage webinars, email campaigns in HubSpot, and optimize website pages with strong writing and project management. The ideal candidate has 7+ years in content marketing and a degree in marketing or a related field.

Formación

• 7+ years of experience in content marketing, B2B marketing, or a related field.
• Experience leading marketing or content teams with coaching, editorial oversight, and KPI ownership.
• Strong writing, editing, storytelling, and communication skills with attention to detail.
• Ability to create long- and short-form content for B2B audiences.
• Experience planning and executing integrated campaigns, launches, and lead generation.
• Solid SEO, AEO, and GEO content optimization knowledge.
• Hands-on HubSpot or similar marketing automation experience.
• Experience building and publishing pages with WordPress or CMS.
• Experience planning webinars, speaker coordination, and live production.
• Ability to translate complex tech into clear messaging.
• Familiarity with social media and YouTube content strategy and metrics.
• Experience using AI tools to aid content creation and optimization.
• Strong organizational and multi-project management skills.
• Ability to work independently with editoral judgment in fast-paced settings.
• Occasional travel for industry events and content development.

Responsabilidades

• Lead content strategy, development, and execution across marketing channels.
• Write, edit, and produce content including blogs, case studies, ebooks, and emails.
• Translate technical products into clear messaging for diverse audiences.
• Oversee a small content team and coordinate webinars and campaigns.
• Develop landing pages, emails, and website copy; ensure SEO alignment.
• Plan and execute integrated campaigns with sales and partners.
• Monitor performance and optimize content for lead generation and pipeline.

Conocimientos

Exceptional writing

Editing

Storytelling

Communication

Project management

Educación

Bachelor's degree in Marketing, Communications, Journalism, or related field

Herramientas

HubSpot

WordPress

Descripción del empleo

We are seeking a Content Marketing Manager (Hybrid Onsite) for a full time and direct hire role for one of our amazing partners near Fort Lauderdale, FL. You MUST be living within driving distance of the office and be able to work onsite 3 days a week. You MUST be a US Citizen or Green Card Holder. This role does NOT offer sponsorship, it's NOT a consulting role, and we do NOT work with 3rd parties!

Overview

A growing technology solutions provider is seeking a hands-on Content Marketing Manager to lead content strategy, development, and execution across multiple marketing channels. You will play a key role in driving brand awareness, lead generation, sales enablement, and product marketing initiatives by developing compelling content that connects complex technical solutions with the needs of diverse audiences. You will oversee a small team responsible for social media and subject matter content while maintaining direct ownership of content creation and integrated marketing campaigns. This is a hands-on leadership position that requires someone who can move seamlessly between developing content, managing campaigns, coordinating webinars, optimizing website performance, and coaching team members. You should be an exceptional writer and editor with strong project management skills, a strategic mindset, and the ability to translate technical products and industry applications into engaging, easy-to-understand messaging. You should be equally comfortable developing a campaign strategy, building an email in HubSpot, creating a landing page, reviewing video scripts, or managing a live webinar.

Responsibilities

Content Strategy & Development

• Lead the development and execution of content strategies that support brand positioning, lead generation, product launches, and broader marketing objectives.
• Personally research, write, edit, and produce content across multiple formats, including:
  • Blog articles, educational resources, case studies, and eBooks.
  • Product announcements, press releases, and promotional materials.
  • Email campaigns, nurture sequences, and customer communications.
  • Website copy, landing pages, brochures, product sheets, and sales collateral.
  • Paid advertising copy and campaign assets.
  • Webinar presentations, workshop materials, scripts, and speaking session content.
• Translate complex technical products, services, and industry applications into clear, compelling messaging for both consumer and business audiences.
• Repurpose existing content across multiple channels to maximize reach and effectiveness.
• Maintain consistency in brand voice, product messaging, technical accuracy, and overall content quality.

Campaign Planning & Execution

• Develop and execute integrated marketing campaigns supporting product launches, promotions, and lead generation initiatives.
• Manage campaign messaging, target audiences, content deliverables, distribution channels, timelines, and performance objectives.
• Build and deploy email campaigns in HubSpot, including audience segmentation, list management, copywriting, email builds, testing, scheduling, and optimization.
• Develop and publish campaign landing pages, including page copy, layouts, forms, calls to action, and tracking.
• Partner with marketing operations on paid media strategy, creative requirements, campaign timing, and performance insights.
• Collaborate with sales to develop content that supports prospect engagement, buyer education, and sales conversations.
• Ensure marketing campaigns are coordinated across email, social media, YouTube, website, and other channels.

Webinar Planning & Management

• Own the complete webinar process, from initial concept and topic development through promotion, live execution, and post-event follow-up.
• Coordinate speakers, internal subject matter experts, presentations, scripts, rehearsals, and production logistics.
• Develop webinar registration pages, promotional materials, email campaigns, and follow-up communications.
• Manage webinar setup and execution using platforms such as Zoom and HubSpot.
• Support webinar hosts and participate in live, in-studio webinar production as needed.
• Repurpose webinar recordings into additional marketing assets, including video clips, blog content, social posts, and sales resources.
• Track webinar registrations, attendance, engagement, qualified leads, and pipeline contribution.

Website, SEO & Content Optimization

• Manage website content updates and the development of new pages.
• Ensure website messaging is current, accurate, and aligned with product offerings and marketing campaigns.
• Build and optimize landing pages for promotional campaigns and gated content.
• Apply SEO, AEO, and GEO best practices to improve visibility across traditional search engines and AI-powered search platforms.
• Conduct keyword and audience research, develop content briefs, optimize existing content, and identify opportunities to improve organic search performance.
• Stay current on evolving search trends and AI-driven content discovery strategies.

Team Leadership & Collaboration

• Directly supervise, mentor, and develop the Social Media Manager and Subject Matter Expert.
• Establish priorities, expectations, deadlines, and performance goals for direct reports.
• Provide editorial guidance and review social media content, video scripts, titles, descriptions, and other marketing materials.
• Oversee content calendars and ensure social media and YouTube initiatives align with broader marketing campaigns.
• Conduct regular one-on-one meetings, provide constructive feedback, and monitor individual and team performance.
• Coordinate with internal stakeholders across sales, marketing operations, events, leadership, and subject matter experts.
• Work with external partners, agencies, and creative resources to ensure projects are delivered accurately and on schedule.
• Manage competing priorities, maintain an organized content pipeline, and proactively communicate resource needs or project challenges.

Performance Measurement & Optimization

• Monitor and report on content and campaign performance, including email engagement, landing page conversions, organic traffic, lead generation, and pipeline influence.
• Evaluate webinar performance and identify opportunities to improve future programs.
• Use data and performance insights to refine messaging, content formats, distribution strategies, and campaign effectiveness.
• Test and optimize email subject lines, calls to action, messaging, and landing pages.
• Maintain accountability for content delivery, publishing schedules, and team performance against established goals.

Requirements

• 7+ years of experience in content marketing, B2B marketing, or a related marketing discipline.
• Previous experience directly managing marketing or content team members, including coaching, editorial oversight, workload management, and performance accountability.
• Exceptional writing, editing, storytelling, and communication skills with strong attention to detail.
• Demonstrated ability to create both long-form and short-form content for B2B audiences.
• Experience independently planning and executing integrated marketing campaigns, product launches, and lead generation initiatives.
• Strong understanding of SEO, AEO, and GEO principles and content optimization strategies.
• Hands-on experience with HubSpot or a comparable marketing automation platform.
• Experience building and publishing website pages and landing pages using WordPress or a similar CMS.
• Demonstrated experience planning and executing webinars, including content development, speaker coordination, promotional campaigns, platform setup, and live production.
• Ability to understand complex technical products and communicate their value to different audiences.
• Familiarity with social media and YouTube content strategy, including editorial planning, video scripts, publishing, and performance measurement.
• Experience leveraging AI tools to support content creation, editing, research, and optimization.
• Strong organizational and project management skills with the ability to manage multiple initiatives simultaneously.
• Comfortable balancing hands-on content production with team leadership and cross-functional collaboration.
• Ability to work independently, exercise sound editorial judgment, and thrive in a fast-paced environment.
• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Occasional travel for industry events, partner meetings, and content development.

Nice to Have

• Experience in Account-Based Marketing (ABM).
• Background in technology, enterprise software, hardware, or other technical product environments.
• Experience marketing complex products or solutions across multiple industries.
• Familiarity with paid media campaigns and performance marketing.
• Experience developing sales enablement materials and supporting channel or partner marketing initiatives.

All qualified applicants will receive consideration for employment without regard to race, color, national origin, age, ancestry, religion, sex, sexual orientation, gender identity, gender expression, marital status, disability, medical condition, genetic information, pregnancy, or military or veteran status. You must be legally authorized to work in the United States without current or future sponsorship.