Content Marketing Lead, Life & Annuities

Integrity Marketing Group; Urbandale (IA); On-site; USD 60,000 - 90,000; Full time

Job summary

Integrity Marketing Group is seeking a Marketing Content Manager to drive Integrity Life & Annuities’ content strategy and digital ecosystem. You will lead content creation, editorial planning, and distribution across channels, ensuring accuracy, brand alignment, and compliance for product launches and recruiting efforts.

In this role, you will own social media strategy, manage a CMS, and collaborate with cross-functional teams to align messaging with marketing priorities and performance

Qualifications

• Excellent written and verbal communication skills.
• Strong attention to detail and commitment to accuracy.
• Ability to manage priorities and operate in a fast-paced environment.

Responsibilities

• Lead execution of the full content lifecycle, including content creation, editorial planning, and coordination of distribution across channels.
• Develop and manage a centralized content management system (CMS) or library, ensuring content is organized, accessible, compliant, and aligned with brand standards.
• Build deep understanding of Integrity Life & Annuities’ products, target audiences, and distribution channels to create clear, compelling, and compliant content that supports business growth.
• Own social media strategy and execution, including development of content calendars aligned to marketing priorities and optimization based on performance analytics.
• Create, manage, and execute content supporting go-to-market strategies, marketing campaigns, sales enablement, and key business objectives, ensuring accuracy, consistency, and quality (35%).
• Manage and distribute multi-channel content (email, social media, sales materials), ensuring all messaging is audience-focused, compliant, and drives engagement and growth (25%).
• Establish governance, taxonomy, workflows, and version control for the CMS to maintain content integrity, accessibility, and compliance (15%).
• Partner cross-functionally with internal teams to manage content workflows, approvals, and ensure timely and accurate delivery of initiatives (15%).
• Perform additional duties as assigned (10%).

Skills

Communication

Attention to detail

Prioritization

Cross-functional collaboration

Education

Bachelor's degree

Tools

CMS

Job description

Integrity Marketing Group is seeking a Marketing Content Manager to drive Integrity Life & Annuities’ content strategy and digital ecosystem. You will lead content creation, editorial planning, and distribution across channels, ensuring accuracy, brand alignment, and compliance for product launches and recruiting efforts.

In this role, you will own social media strategy, manage a CMS, and collaborate with cross-functional teams to align messaging with marketing priorities and performance