Marketing Content Specialist

Integrity Marketing Group; Urbandale (IA); On-site; USD 60,000 - 90,000; Full time

Job summary

Integrity Marketing Group is seeking a Marketing Content Manager to drive Integrity Life & Annuities’ content strategy and digital ecosystem. You will lead content creation, editorial planning, and distribution across channels, ensuring accuracy, brand alignment, and compliance for product launches and recruiting efforts.

In this role, you will own social media strategy, manage a CMS, and collaborate with cross-functional teams to align messaging with marketing priorities and performance

Qualifications

• Excellent written and verbal communication skills.
• Strong attention to detail and commitment to accuracy.
• Ability to manage priorities and operate in a fast-paced environment.

Responsibilities

• Lead execution of the full content lifecycle, including content creation, editorial planning, and coordination of distribution across channels.
• Develop and manage a centralized content management system (CMS) or library, ensuring content is organized, accessible, compliant, and aligned with brand standards.
• Build deep understanding of Integrity Life & Annuities’ products, target audiences, and distribution channels to create clear, compelling, and compliant content that supports business growth.
• Own social media strategy and execution, including development of content calendars aligned to marketing priorities and optimization based on performance analytics.
• Create, manage, and execute content supporting go-to-market strategies, marketing campaigns, sales enablement, and key business objectives, ensuring accuracy, consistency, and quality (35%).
• Manage and distribute multi-channel content (email, social media, sales materials), ensuring all messaging is audience-focused, compliant, and drives engagement and growth (25%).
• Establish governance, taxonomy, workflows, and version control for the CMS to maintain content integrity, accessibility, and compliance (15%).
• Partner cross-functionally with internal teams to manage content workflows, approvals, and ensure timely and accurate delivery of initiatives (15%).
• Perform additional duties as assigned (10%).

Skills

Communication

Attention to detail

Prioritization

Cross-functional collaboration

Education

Bachelor's degree

Tools

CMS

Job description

About Integrity Marketing Group Integrity Marketing Group is one of the nation’s leading independent distributors of life and health insurance products focused on serving the senior market. Founded in 2006, Integrity develops and distributes life and health insurance products with insurance carrier partners and markets these products through its distribution network, which includes other large insurance agencies located throughout the country that have over 100,000 independent agents.

The Marketing Content Manager is responsible for managing and executing Integrity Life & Annuities’ content strategy, go-to-market messaging, and digital content ecosystem. This role ensures content accuracy, consistency and effectiveness across all internal and external audiences. The Marketing Content Manager will lead the development and execution of content that supports product launches, sales initiatives, and recruiting efforts while driving engagement across organic and paid channels.

Responsibilities

• Lead execution of the full content lifecycle, including content creation, editorial planning, and coordination of distribution across channels.
• Develop and manage a centralized content management system (CMS) or library, ensuring content is organized, accessible, compliant, and aligned with brand standards.
• Build deep understanding of Integrity Life & Annuities’ products, target audiences, and distribution channels to create clear, compelling, and compliant content that supports business growth.
• Own social media strategy and execution, including development of content calendars aligned to marketing priorities and optimization based on performance analytics.
• Create, manage, and execute content supporting go-to-market strategies, marketing campaigns, sales enablement, and key business objectives, ensuring accuracy, consistency, and quality (35%).
• Manage and distribute multi-channel content (email, social media, sales materials), ensuring all messaging is audience-focused, compliant, and drives engagement and growth (25%).
• Establish governance, taxonomy, workflows, and version control for the CMS to maintain content integrity, accessibility, and compliance (15%).
• Partner cross-functionally with internal teams to manage content workflows, approvals, and ensure timely and accurate delivery of initiatives (15%).
• Perform additional duties as assigned (10%).

Requirements

• 2+ years of experience in marketing, communications, or related functions.
• Bachelor's degree from four-year College and 2+ years related experience and/or training; or five to seven years related experience and/or training; or equivalent combination of education and experience.
• Must display Core Values.
• Excellent written and verbal communication skills.
• Strong attention to detail and commitment to accuracy.
• Ability to manage priorities and operate in a fast-paced environment.
• Ability to support marketing, advertising, and program execution at both strategic and tactical levels.
• Strong service mindset and ability to build relationships with internal stakeholders and field partners.
• Understanding of annuity and life insurance concepts preferred.
• Prior experience of operating and/or managing a content management system preferred.

Critical Success Factors

• High accuracy and timeliness of marketing program information.
• Exceptional understanding of grammar rules with strong attention to detail.
• Excellent communication skills with internal/external members to accomplish organizational objectives/goals
• Strong cross-functional collaboration that enhances program performance.
• Ability to manage concurrent tasks and maintain organized processes.
• Ability to self-start and take initiative on workload priorities.
• Strong collaborative mindset and ability to build relationships with internal stakeholders and field partners.

About Integrity

Integrity is one of the nation’s leading independent distributors of life, health and wealth insurance products. With a strong insurtech focus, we embrace a broad and innovative approach to serving agents and clients alike. Integrity is driven by a singular purpose: to help people protect their life, health and wealth so they can prepare for the good days ahead.

Integrity offers you the opportunity to start a career in a family-like environment that is rewarding and cutting edge. Why? Because we put our people first! At Integrity, you can start a new career path at company you’ll love, and we’ll love you back.

We’re proud of the work we do and the culture we’ve built, where we celebrate your hard work and support you daily. Joining us means being part of a hyper-growth company with tons of professional opportunities for you to accelerate your career. Integrity offers our people a competitive compensation package, including benefits that make work more fun and give you and your family peace of mind.

Headquartered in Dallas, Texas, Integrity is committed to meeting Americans wherever they are — in person, over the phone or online.

Integrity’s employees support hundreds of thousands of independent agents who serve the needs of millions of clients nationwide. For more information, visit Integrity.com.

Equal Opportunity Employer

Integrity, LLC is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, national origin, disability, veteran status, or any other characteristic protected by federal, state, or local law. In addition, Integrity, LLC will provide reasonable accommodations for qualified individuals with disabilities.

Founded in 2006, Integrity develops and distributes life and health insurance products and wealth products with carrier partners and markets these products through our vast distribution network. Our omnichannel platform helps provide life and health insurance and wealth management services to Americans to fit their unique needs. Wherever you are in life, the future can be a leap of faith.