Multimedia Specialist

Integrity Marketing Group; Uniondale (NY); On-site; USD 65,000 - 95,000; Full time

Job summary

Integrity is seeking a Multimedia Specialist to drive content strategy and marketing programs across client campaigns. You will work with strategy, CX, and martech teams to map audiences, journeys, and content ecosystems, while leading social media and content activation across channels.

The role requires hands-on experience and a track record of delivering engaging content. The ideal candidate will bring agency-side experience, strong communication, and a passion for evolving content marketing

Qualifications

• 5+ years of hands-on content strategy experience.
• Advertising agency experience preferred.
• Strong verbal and written communication.
• Deep interest in content marketing trends.
• Experience directing development of social media content and materials.
• Creativity in developing client solutions.
• Excellent knowledge of Word, Excel and PowerPoint.
• Familiar with social listening and marketing insights tools such as SpredFast, Nuvi.
• Proven track record of effective problem solving.
• Highly organized with strong attention to detail.
• SEO, PR, journalism writing, and digital marketing experience a plus.

Responsibilities

• Serve as a content marketing consultant for agency teams supporting clients with content development and distribution deliverables.
• Integrate with strategy and CX teams to define audiences and customer journeys.
• Help define content marketing's role in strategic marketing plans.
• Lead development and distribution of content strategies and measure performance.
• Lead the agency's content marketing across social, owned, earned and paid channels.
• Provide leadership and mentorship to the Social Media Strategist and contractors.
• Perform other duties as assigned.

Skills

Content strategy

Social media

Communication

Creativity

Problem solving

Detail oriented

Organization

SEO basics

Graphic design

Tools

SpredFast

Nuvi

Job description

Multimedia Specialist

Primary Responsibilities:

• Serve as a content marketing consultant for agency teams supporting clients with content development and distribution deliverables.
• Integrate with the planning efforts of the strategy and CX teams to define audiences, customer journeys, and content ecosystem dynamics associated with client marketing campaigns and objectives.
• Help define and establish the role of content marketing in overall strategic marketing plans, and champion the importance of the content marketing discipline.
• Lead the development and distribution of compelling and engaging content strategies and executions, working closely with martech and business intelligence teams to measure and report performance metrics.
• Lead the agency's own content marketing effort through strategic activation of social media assets and other owned, earned and paid channels.
• Provide leadership, direction and mentorship to the Social Media Strategist and connected contractors, vendors and internal resources.
• Perform other duties as assigned.

Primary Skills & Requirements:

• 5+ years of hands-on content strategy experience required.
• Advertising agency experience preferred.
• Strong verbal and written communication skills.
• Deep interest in and demonstrated understanding of content marketing best practices and trends.
• Experience directing the development of a variety of social media and content marketing materials (link to portfolio requested).
• Creativity in developing solutions for client needs.
• Excellent knowledge of Microsoft Word, Excel and PowerPoint.
• Familiar with social listening and other marketing insights software such as SpredFast, Nuvi, and other tools.
• Proven track record of effective problem solving.
• High energy, positive attitude, and a strong work ethic.
• Highly organized with strong attention to detail.
• SEO, Public Relations, journalistic writing, graphic design and other digital marketing experience a plus.

About Integrity

Integrity Integrity is one of the nation's leading independent distributors of life, health and wealth insurance products. With a strong insurtech focus, we embrace a broad and innovative approach to serving agents and clients alike. Integrity is driven by a singular purpose: to help people protect their life, health and wealth so they can prepare for the good days ahead. Integrity offers you the opportunity to start a career in a family-like environment that is rewarding and cutting edge. Why? Because we put our people first! At Integrity, you can start a new career path at company you'll love, and we'll love you back. We're proud of the work we do and the culture we've built, where we celebrate your hard work and support you daily. Joining us means being part of a hyper-growth company with tons of professional opportunities for you to accelerate your career. Integrity offers our people a competitive compensation package, including benefits that make work more fun and give you and your family peace of mind. Headquartered in Dallas, Texas, Integrity is committed to meeting Americans wherever they are - in person, over the phone or online. Integrity's employees support hundreds of thousands of independent agents who serve the needs of millions of clients nationwide. For more information, visit Integrity.com.

Integrity, LLC is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, national origin, disability, veteran status, or any other characteristic protected by federal, state, or local law. In addition, Integrity, LLC will provide reasonable accommodations for qualified individuals with disabilities. Please note that all official communications from Integrity will come from @integrity.com or Workday domains.

Founded in 2006, Integrity develops and distributes life and health insurance products and wealth products with carrier partners and markets these products through our vast distribution network. Our omnichannel platform helps provide life and health insurance and wealth management services to Americans to fit their unique needs. Wherever you are in life, the future can be a leap of faith.