Edge GTM Marketing Lead - Content, Campaigns & Enablement

Amazon Inc.; Austin (TX); On-site; USD 148,000 - 200,000; Full time

Benefits offered by this job

Health insurance

RSUs

401(k) matching

Paid time off

Job summary

Amazon Inc. is seeking a marketing-minded Senior Go-to-Market Specialist to join the Worldwide Specialist Organization (WWSO) Edge team. You will own the Edge GTM content library, translate complex capabilities into customer-ready narratives, and enable field teams and partners to win across global markets.

The role blends marketing, sales enablement, and product collaboration, with a focus on content creation, demand generation, and messaging consistency across launches and channels.

Qualifications

• 5+ years of professional or military experience.
• 5+ years of working with Core Cloud Technology Services (Compute, Edge, Hybrid, Security, Networking).
• 5+ years of Go-To-Market, Business Development, Sales, or Consulting experience.
• Knowledge of publisher ad tech stacks and/or advertising technology.
• Experience leading complex, multi-year cross-functional initiatives.

Responsibilities

• Collaborate with marketing, service teams to create and maintain Edge GTM content library (solutions briefs, decks, one-pagers, FAQs, battlecards, narratives, web content).
• Translate technical capabilities into customer-ready messaging for technical decision-makers, builders, and business leaders.
• Establish a single source of truth for GTM assets, retire stale content, and keep messaging aligned with product roadmap and pricing changes.
• Develop campaign content and messaging frameworks to drive awareness, pipeline, and adoption.
• Support demand-gen campaigns, contribute outreach, copy, and nurture assets, and measure performance.

Skills

5+ years experience

Cloud tech experience

GTM experience

Ad tech knowledge

Cross-functional leadership

Data-driven decisions

Analytics tools

Job description

Amazon Inc. is seeking a marketing-minded Senior Go-to-Market Specialist to join the Worldwide Specialist Organization (WWSO) Edge team. You will own the Edge GTM content library, translate complex capabilities into customer-ready narratives, and enable field teams and partners to win across global markets.

The role blends marketing, sales enablement, and product collaboration, with a focus on content creation, demand generation, and messaging consistency across launches and channels.