Marketing Specialist

United Way of Greater Cincinnati; Cincinnati (OH); On-site; USD 47,000 - 57,000; Full time

Benefits offered by this job

Generous paid time off

Medical, Dental, Vision, Life

403b with company match

Disability Insurance

Employee Assistance Program

Professional development

Community volunteer opportunities

Job summary

United Way of Greater Cincinnati is seeking a creative Social Media & Content Specialist to own daily social media across LinkedIn, Facebook, Instagram, YouTube, TikTok and more. You will develop calendars, craft copy, visuals, photography and short-form video, and publish content aligned with organizational priorities.

You will monitor channels, engage audiences, track performance, manage digital assets, and help shape storytelling with stories from volunteers, partners and donors.

Qualifications

• Bachelor’s degree in communications/marketing, journalism or related field.
• Minimum 3–5 years’ experience with digital/social media communications and demonstrated results.

Responsibilities

• Own and execute day-to-day social media across LinkedIn, Facebook, Instagram, YouTube, TikTok and other channels.
• Develop, maintain and execute a social media content calendar aligned with organizational priorities.
• Create, write, schedule and publish social media content, including copy, graphics, photography, short-form video and other digital assets.
• Monitor social channels, engage with audiences and identify opportunities to strengthen connection to United Way’s mission.
• Track social media performance and trends and use insights to improve content, reach and engagement.
• Maintain and organize digital assets in the organization’s DAM system.
• Lead the development, updating and implementation of Marketing SOPs.

Skills

Social media strategy

Photography

Videography

Storytelling

Content creation

Organization

Collaboration

Time management

Education

Bachelor’s degree in communications/marketing/journalism or related field

Tools

Digital Asset Management (DAM)

Content Management System (CMS)

Job description

Creates, captures and publishes engaging content that strengthens the United Way brand, advances organizational priorities and brings United Way’s impact to life. Owns day-to-day social media execution, event photography and short-form video, digital content updates, including Dash, and supports storytelling across impact, donors, corporate partners, volunteers, community partners, staff and United Way initiatives.

KEY RESPONSIBILITIES:

Social Media & Digital Responsibilities

• Own and execute United Way of Greater Cincinnati’s day-to-day social media presence across LinkedIn, Facebook, Instagram, YouTube, TikTok and other relevant channels.
• Develop, maintain and execute a social media content calendar aligned with organizational priorities.
• Create, write, schedule and publish social media content, including copy, graphics, photography, short-form video and other digital assets.
• Monitor social channels, engage appropriately with audiences and identify opportunities to strengthen connection to United Way’s mission.
• Track social media performance and trends and use insights to improve content, reach and engagement.
• Maintain and organize digital assets, including photography, video and other content, in the organization’s digital asset management system.
• Leads the development, updating and implementation of Marketing department SOPs, including onboarding team members and ensuring consistent adoption of established processes.

Storytelling & Content Responsibilities

• Attend key United Way events and community activities to capture high-quality photos and short-form video for timely storytelling and social media use.
• Proactively identify and develop stories that bring United Way’s work to life, including volunteer, partner, corporate partner, individual donor, staff leadership and community impact stories.
• Collaborate with Development, Impact, the Office of the President and other teams to gather stories, facts and content that support organizational priorities.
• Write and edit digital content in a clear, audience-focused voice that keeps United Way at the center of the story.
• Provide live or near-real-time social media coverage at key events when appropriate.
• Maintain timely updates to Dash and other assigned digital platforms, web pages or organizational communication channels.
• Support PowerPoint presentations, email content, digital campaigns and other marketing materials as needed.
• Serve as a resource to staff on social media best practices and help identify opportunities to extend organizational and leadership content across channels.
• Assist with other Development & Marketing responsibilities as assigned, including writing, editing, proofing, event support, content gathering, vendor coordination and special projects.

OTHER DUTIES:

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

DESIRED COMPETENCIES:

• Social media strategy and execution
• Photography, videography and basic editing
• Strong writing and storytelling
• Audience-focused content creation
• Organization and follow-through
• Collaborative relationship building
• Time and project management

JOB RELATIONSHIPS WITH:

Interacts with team members across all departments and levels of the organization. Engages with community partners, volunteers, corporate partners, donors, board members, vendors and other external stakeholders.

MINIMUM QUALIFICATIONS:

• Bachelor’s degree in communications/marketing, journalism or related field and minimum three to five years’ experience with digital/social media communications with demonstrated results or equivalent experience
• Demonstrated experience managing social media channels and creating engaging content across multiple platforms
• Strong photography and short-form video skills, including basic editing
• Strong writing, editing and proofreading skills with the ability to adapt content for different audiences
• Experience with digital asset management, content management systems or similar platforms
• Working knowledge of social media best practices, analytics and audience engagement
• Ability to manage multiple priorities and respond quickly to time-sensitive content needs
• Strong interpersonal skills and ability to collaborate across teams
• Experience supporting events and capturing content in real time
• Experience with email marketing, project management, and digital publishing platforms a plus
• Strategic thinking and ability to connect content to organizational and Development priorities
• Excellent written/oral communication skills. Familiarity with AP Style guidelines a plus.
• Ability to work a flexible schedule that could include night, weekend and event hours

WORKING CONDITIONS:

• Normal office environment with little exposure to dust, noise, temperature, and the like.
• Open to working non-traditional hours in support of UWGC events
• Regular travel to events within the regional area.
• Ability to lift to 20 pounds
• Extended viewing of computer monitor.

SALARY:

$52,000 plus a competitive benefits package (final offer based on level of experience)

BENEFITS:

• Generous paid time off including vacation, personal, sick, and holiday time
• Medical, Dental, Vision, Life Insurance, 403b plan with company match
• Short-Term & Long-Term Disability Insurance
• Employee Assistance Program and access to other free health programs
• Community volunteer opportunities
• Professional development and training opportunities