Content & Email Marketing Manager (Remote)

FLOURISH; New Jersey; Remote; USD 60,000 - 75,000; Full time

Job summary

Join a dynamic software company on a mission to revolutionize the cannabis industry! As a Marketing Manager, you will play a pivotal role in executing innovative content and email marketing strategies. This remote position offers a unique opportunity to craft compelling blog content, manage engaging email campaigns, and nurture leads through advanced marketing automation tools. If you are detail-oriented, passionate about content marketing, and eager to make an impact in a growing industry, this role is perfect for you! Enjoy the flexibility of remote work while contributing to a forward-thinking company that values creativity and collaboration.

Benefits

Uncapped PTO (with approval)

Emphasis on work-life balance

Opportunity to work on foundational software

Remote-first company

Qualifications

• 3+ years of marketing experience focused on content and email marketing.
• Strong expertise in HubSpot and exceptional writing skills.

Responsibilities

• Create and execute email campaigns in HubSpot aligned with brand goals.
• Write SEO-optimized blog posts and manage lead nurturing workflows.

Skills

Content Creation

Email Marketing

HubSpot

SEO Best Practices

Project Management

Communication Skills

Tools

HubSpot

Job description

About Us

Flourish Software is a dynamic cannabis supply chain and retail software company on a mission to revolutionize the industry through innovative technology. Our SaaS platform empowers cannabis, CBD, and hemp businesses with advanced tools for seed-to-sale tracking, retail operations, and regulatory compliance.

What’s the opportunity?

We’re seeking a highly motivated, detail-oriented Marketing Manager to support the Director of Marketing in executing content and email marketing strategies. This role focuses on creating compelling blog content, managing email campaigns, and nurturing leads through HubSpot. If you have a knack for writing engaging copy, a strong understanding of content marketing, and expertise in email campaign management, this role is for you.

This position is remote, but US-based candidates working in Mountain or Pacific time are preferred. Previous experience in the cannabis industry or SaaS marketing is a significant advantage.

What do we value?

• Honesty, integrity, and self-driven motivation
• Clean, readable code and well-thought-out solutions
• Thorough planning before execution
• Teamwork and communication
• Happiness and satisfaction in your work

Key Responsibilities:

• Create and execute email campaigns in HubSpot, ensuring they align with brand messaging and goals.
• Build and manage workflows, sequences, and templates for nurturing and segmenting leads.
• Regularly clean and organize email lists to improve deliverability and engagement.
• Develop email copy that drives customer engagement and supports business objectives.
• Manage HubSpot tools, including forms, landing pages, and workflows, to streamline marketing automation.
• Use HubSpot analytics to track email performance and report insights to the Director of Marketing.
• Ensure all contact and email data is accurate and up to date for effective campaign targeting.
• Collaborate with external vendors (e.g., graphic design, video production, HubSpot administrators) to support campaigns.
• Provide feedback on campaign performance and suggest areas for improvement.
• Write, edit, and publish SEO-optimized blog posts aligned with the content calendar and overall marketing strategy.
• Collaborate with the Head of Marketing to develop content that highlights Flourish Software’s unique value propositions.
• Update and maintain website content to ensure it reflects current offerings and resonates with the target audience.

Skills & Experience

• 3+ years of marketing experience, focusing on content creation and email marketing, preferably in SaaS or the cannabis industry.
• Strong expertise in HubSpot, including email campaigns, workflows, and lead nurturing.
• Exceptional writing and editing skills, with the ability to craft compelling blog content and email copy.
• Knowledge of SEO best practices to optimize blog content for search engines.
• Experience with cleaning and segmenting email lists to maximize engagement.
• Detail-oriented and highly organized, able to manage multiple projects and deadlines.
• Collaborative mindset with excellent communication skills.
• Ability to take initiative where needed: Provide solutions, not just the problems.

Nice to Have

• Preferably on Mountain or Pacific Standard Time
• Prior Military Experience
• Emphasis on work-life balance
• Remote-first company (even pre-pandemic)
• Uncapped PTO (with approval)
• Opportunity to work on foundational software of a growing and fast-paced, innovative industry

Salary Range

• US Based Candidates: $60,000 - $75,000 per year, depending on experience.
• Candidates outside the US: Compensation will be adjusted according to local market rates.

We are committed to building a diverse and inclusive company and we are most interested in finding the BEST candidate for the job. That candidate may be one who comes from a less traditional background, and that’s okay. We would strongly encourage you to apply, even if you don't believe you meet every one of the qualifications described.