Content Marketing Manager (Remote US) - Future Opening

Directive; Charlotte (NC); Remote; USD 60,000 - 100,000; Full time

Job summary

An innovative performance marketing agency is seeking a Content Marketing Manager to craft strategies that enhance search visibility and engage audiences. This remote role offers the opportunity to work with B2B tech and SaaS companies, focusing on developing compelling content and optimizing marketing strategies. The ideal candidate will thrive in a fast-paced environment, possess strong analytical skills, and be adept at storytelling. With a commitment to diversity and inclusion, this company offers a supportive culture and a range of benefits, including unlimited PTO and annual bonuses, making it an exciting place to grow your career.

Benefits

Comprehensive Health Plans

Mental Health Support

Gym Membership

Unlimited PTO

401(k)

Annual Bonus

Team Trips

Qualifications

• Strong understanding of content strategy and technical SEO.
• Ability to blend technical insights with content initiatives.

Responsibilities

• Develop and implement custom marketing strategies aligned with client goals.
• Analyze data from tools to set measurable goals and track progress.

Skills

Content Strategy

Technical SEO

Analytics

Storytelling

Project Management

Education

Bachelor's Degree in Marketing or Related Field

Tools

Google Analytics

SEMrush

Screaming Frog

Excel

Ahrefs

Job description

Join to apply for the Content Marketing Manager (Remote US) - Future Opening role at Directive.

At Directive, we’re always looking ahead to connect with talented professionals who excel at crafting strategies that elevate search visibility, developing compelling content, and delivering value to audiences.

We are seeking forward-thinking individuals who thrive in fast-paced environments, are obsessed with analytics and storytelling, and are eager to make their mark in B2B tech and SaaS marketing.

Directive Consulting is a performance marketing agency for SaaS and Tech companies, focusing on Customer Generation methodology to hit SQL targets through Paid Media, SEO/Content, CRO, and Video strategies.

Note: This role is internally titled Content Marketing Strategist.

The Content Strategists and Sr Content Strategists are client-facing roles responsible for day-to-day deliverables, creating and managing strategies, and communicating with clients and internal teams. They handle more Enterprise clients and must understand their service line deeply to create holistic marketing strategies.

The ideal candidate must have a strong understanding of content strategy, technical SEO (site audits, structured data, Core Web Vitals), and the ability to blend technical insights with content initiatives to drive organic growth and search visibility.

Roles And Responsibilities

Strategic Excellence and Best Practices

• Develop and implement custom marketing strategies aligned with client goals and Directive best practices.
• Optimize strategies based on project phases, past performance, and ongoing campaigns.
• Collaborate with Associate Directors to address roadblocks and ensure strategic alignment.
• Create creative briefs and develop content campaigns based on insights.
• Apply frameworks like LTV modeling, customer generation, share of SERP, and content production.

Goal Setting

• Analyze data from tools like Google Analytics, CRM, SEMrush, and Ahrefs to set measurable goals.
• Work with AsDs to review and finalize goals before presenting to clients.

Project Management

• Oversee execution, assign tasks, track progress, and ensure timely delivery.
• Use Asana for workflow management and collaboration.
• Coordinate with content writers, designers, and project managers to deliver quality campaigns.

Communication

• Act as the main client contact, building trust-based relationships.
• Communicate proactively via Slack and meetings about deliverables and timelines.
• Inform leadership about account status, opportunities, and challenges.

Reporting and Insights

• Prepare and present updates on strategy progress, including bi-weekly NSM reviews, monthly/quarterly reports, and bi-annual reviews.

Foundational SEO Skills

• Conduct SEO audits, identify issues, and provide actionable recommendations.
• Execute on-page and off-page SEO strategies, including keyword research, meta tags, internal linking, and outreach.
• Develop link-building campaigns to increase domain authority and organic traffic.

Tools

• Must Have: Screaming Frog, SEMrush, GA4, Search Console, Excel.
• Nice to Have: Ahrefs, STAT, BrightEdge.

What We Offer

Living wage, comprehensive health plans, mental health support, gym membership, unlimited PTO, holidays, birthday off, end-of-year break, parental leave, 401(k), annual bonus, and team trips.

Work Environment

This is a remote-first role, allowing work from anywhere in the US, with optional office visits in Irvine, CA. Some global roles may require residence and work authorization in specific countries. Candidates must have reliable internet, a professional background, and the ability to work seated for extended periods. Accommodations are available for qualified individuals with disabilities.

Additional Info

Directive values diversity and inclusion. All qualified applicants will be considered regardless of race, gender, age, or veteran status.