Content Marketing Manager (Remote US) - Future Opening

Directive; Austin (TX); Remote; USD 60,000 - 100,000; Full time

Job summary

An innovative performance marketing agency is seeking a Content Marketing Manager who excels in crafting strategies to elevate search visibility and develop compelling content. This remote role offers the opportunity to work with B2B tech and SaaS companies, focusing on customer generation and impactful marketing strategies. The ideal candidate will thrive in a fast-paced environment, blending technical SEO insights with creative content initiatives. Join a team that values analytics, creativity, and results, and enjoy a comprehensive benefits package including unlimited PTO, health benefits, and team trips.

Benefits

Comprehensive health benefits

Mental health support

Gym membership

Unlimited PTO

Holidays

Birthday leave

End-of-year break

Parental leave

401(k) plans

Annual bonus

Qualifications

• Strong grasp of content strategy and technical SEO.
• Ability to blend technical insights with content initiatives.

Responsibilities

• Develop and implement marketing strategies aligned with client goals.
• Analyze data to establish measurable goals and optimize strategies.

Skills

Content Strategy

Technical SEO

Analytics

Storytelling

Education

Bachelor's Degree in Marketing or related field

Tools

Screaming Frog

SEMrush

Google Analytics 4

Google Search Console

Excel

Ahrefs

STAT

BrightEdge

Job description

Join to apply for the Content Marketing Manager (Remote US) - Future Opening role at Directive.

At Directive, we’re always looking ahead to connect with talented professionals who excel at crafting strategies that elevate search visibility, developing compelling content, and delivering value to audiences.

As we continue to grow, we’re seeking forward-thinking individuals who thrive in fast-paced environments, are obsessed with analytics and storytelling, and are eager to make their mark in B2B tech and SaaS marketing.

If you're ready to explore future opportunities and be part of a team that values creativity, strategy, and results, we’d love to connect with you!

Directive Consulting is the performance marketing agency for SaaS and Tech companies. We focus on Customer Generation, emphasizing SQLs and Customers over traditional metrics like MQLs. We offer Paid Media, SEO/Content, CRO, and Video services, creating comprehensive digital marketing strategies to hit SQL targets consistently.

Note: This role is internally titled Content Marketing Strategist.

The Content Strategists and Sr Content Strategists are client-facing roles responsible for deliverables, creating and managing strategies, and communication with clients and internal teams. They handle more enterprise clients and need a deep understanding of their service line and its impact on other business areas to develop holistic marketing strategies.

The ideal candidate must have a strong grasp of content strategy, technical SEO (site audits, structured data, Core Web Vitals), and the ability to blend technical insights with content initiatives to enhance organic growth and search visibility.

Roles And Responsibilities

Strategic Excellence and Best Practices

• Develop and implement custom marketing strategies aligned with client goals and Directive best practices.
• Use project phases, historical data, and ongoing campaigns to optimize strategies.
• Collaborate with Associate Directors to resolve roadblocks and ensure strategic alignment.
• Create creative briefs and develop compelling content campaigns based on insights.
• Apply frameworks like LTV modeling, customer generation, share of SERP, and content production.

Goal Setting

• Analyze data from Google Analytics, CRM, SEMrush, Ahrefs to establish measurable goals.
• Work with AsDs to review and finalize goals before presenting to clients.

Project Management

• Oversee the execution of strategies, tracking tasks and deadlines.
• Manage workflows using Asana, delegate tasks, and monitor progress.
• Coordinate with writers, designers, and project managers to deliver quality campaigns.

Communication

• Serve as the main client contact, building trust and relationships.
• Proactively communicate via Slack and meetings about deliverables and timelines.
• Inform leadership about account changes and opportunities.

Reporting and Insights

• Prepare and present updates on strategy progress, including bi-weekly NSM reviews, monthly/quarterly reports, and bi-annual reviews.

Foundational SEO Skills

• Conduct SEO audits, identify issues, and deliver actionable recommendations.
• Implement on-page and off-page strategies, including keyword research and link building.

Tools

• Must Have: Screaming Frog, SEMrush, GA4, Search Console, Excel.
• Nice to Have: Ahrefs, STAT, BrightEdge.

What We Offer

Living wage, comprehensive health benefits, mental health support, gym membership, unlimited PTO, holidays, birthday leave, end-of-year break, parental leave, 401(k) plans, annual bonus, and team trips.

Work Environment

This is a remote-first role, with the option to work from anywhere in the US or at our Irvine, CA office. Some global opportunities are available where authorized. Must have reliable internet, a professional background, and ability to work remotely effectively. Reasonable accommodations are available upon request.

Additional Information

We value diversity and inclusion. All qualified applicants will receive consideration regardless of race, gender, age, disability, or veteran status.