Content Marketing Manager (Remote US) - Future Opening

Directive; Dallas (TX); Remote; USD 60,000 - 100,000; Full time

Job summary

An innovative performance marketing agency is seeking a talented Content Marketing Manager to join their dynamic team. This remote role focuses on crafting effective strategies that enhance search visibility and drive organic growth for B2B tech and SaaS clients. You'll collaborate with leadership to develop custom marketing strategies, oversee project execution, and communicate proactively with clients. The company values creativity and results, offering comprehensive health benefits, generous time off, and a supportive work environment. If you're passionate about content marketing and analytics, this opportunity is perfect for you.

Benefits

Comprehensive health benefits

Mental health support

Gym membership

Generous time off

401(k)

Annual team trips

Qualifications

• Deep understanding of content strategy and technical SEO.
• Ability to integrate technical insights with content initiatives.

Responsibilities

• Develop and execute custom marketing strategies aligned with client goals.
• Analyze data from tools like Google Analytics and SEMrush to set measurable goals.

Skills

Content Strategy

Technical SEO

Analytics

Storytelling

Project Management

Tools

Screaming Frog

SEMrush

Google Analytics 4 (GA4)

Search Console

Excel

Ahrefs

STAT

BrightEdge

Job description

Join to apply for the Content Marketing Manager (Remote US) - Future Opening role at Directive

At Directive, we’re always looking ahead to connect with talented professionals who excel at crafting strategies that elevate search visibility, developing compelling content, and delivering value to audiences.

As we continue to grow, we’re seeking forward-thinking individuals who thrive in fast-paced environments, are obsessed with analytics and storytelling, and are eager to make their mark in B2B tech and SaaS marketing.

If you're ready to explore future opportunities and be part of a team that values creativity, strategy, and results, we’d love to connect with you!

Directive Consulting is a performance marketing agency for SaaS and Tech companies. We focus on Customer Generation, a methodology developed by us, emphasizing SQLs and Customers over traditional metrics like MQLs. We offer Paid Media, SEO/Content, CRO, and Video services through comprehensive digital strategies that help our clients meet their SQL targets consistently.

Note:

This role is internally titled Content Marketing Strategist.

The Content Strategists and Senior Content Strategists are client-facing roles responsible for daily deliverables, creating and managing strategies, and communication with clients and internal teams. These roles typically handle more enterprise clients and require a deep understanding of their service line and its impact on business to develop holistic marketing strategies.

Qualifications and Responsibilities

• Deep understanding of content strategy and technical SEO, including site audits, structured data, and Core Web Vitals.
• Ability to integrate technical insights with content initiatives to drive organic growth and search visibility.

Roles and Responsibilities

Strategic Excellence and Best Practices

• Develop and execute custom marketing strategies aligned with client goals and best practices.
• Optimize strategies using project phases, past performance, and ongoing campaigns.
• Collaborate with leadership to address challenges and ensure strategic alignment.
• Create creative briefs and develop content campaigns based on insights.
• Apply frameworks like LTV modeling, customer generation, and SERP share.

Goal Setting

• Analyze data from tools like Google Analytics, CRM, SEMrush, and Ahrefs to set measurable goals.
• Work with leadership to review and finalize goals before client presentation.

Project Management

• Oversee strategy execution, task management, and progress tracking using tools like Asana.
• Coordinate with content writers, designers, and project managers to deliver quality campaigns.

Communication

• Serve as main client contact, building strong relationships.
• Communicate proactively through Slack and meetings about deliverables and timelines.
• Update internal teams on account status and opportunities.

Reporting and Insights

• Provide regular updates and reports on campaign performance and strategy progress.

SEO Skills

• Conduct technical SEO audits and identify optimization opportunities.
• Implement on-page and off-page strategies, including keyword research and link building.

Tools

• Must have: Screaming Frog, SEMrush, GA4, Search Console, Excel.
• Nice to have: Ahrefs, STAT, BrightEdge.

What We Offer

Living wage, comprehensive health benefits, mental health support, gym membership, generous time off, 401(k), bonuses, and annual team trips.

Work Environment

Remote-first with options for in-office work in Irvine, CA, or global opportunities in Canada, UK, and Australia, subject to work authorization.

Must have reliable internet, a professional background, and ability to work remotely effectively. Reasonable accommodations are available for qualified individuals with disabilities.

Additional Information

We value diversity and inclusivity. All qualified applicants will be considered without regard to race, gender, or other protected characteristics.

Job Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing and Sales
• Industry: Advertising Services