Content Marketing Manager (Remote US) - Future Opening

Directive; Columbus (OH); Remote; USD 60,000 - 100,000; Full time

Job summary

An innovative performance marketing agency is seeking a talented Content Marketing Manager to craft compelling strategies that enhance search visibility and drive organic growth. This remote role offers the chance to collaborate with diverse teams, utilizing analytics and storytelling to deliver value in the B2B tech and SaaS sectors. You will manage client relationships, optimize marketing strategies, and lead high-quality content campaigns. Enjoy a supportive work environment with unlimited PTO, health benefits, and opportunities for professional growth. This is your chance to make a significant impact in a dynamic industry!

Benefits

Health Insurance

Mental Health Support

Gym Membership

Unlimited PTO

401(k)

Bonuses

Team Trips

Qualifications

• Strong grasp of content strategy and technical SEO.
• Ability to blend technical insights with content initiatives.

Responsibilities

• Develop and implement custom marketing strategies aligned with client goals.
• Manage execution of strategies, tasks, and timelines using Asana.

Skills

Content Strategy

Technical SEO

Analytics

Storytelling

Project Management

Education

Bachelor's Degree in Marketing or Related Field

Tools

Screaming Frog

SEMrush

Google Analytics 4

Search Console

Excel

Ahrefs

STAT

BrightEdge

Job description

Join to apply for the Content Marketing Manager (Remote US) - Future Opening role at Directive.

At Directive, we’re always looking ahead to connect with talented professionals who excel at crafting strategies that elevate search visibility, developing compelling content, and delivering value to audiences.

We seek forward-thinking individuals who thrive in fast-paced environments, are obsessed with analytics and storytelling, and are eager to make their mark in B2B tech and SaaS marketing.

Directive Consulting is a performance marketing agency for SaaS and Tech companies, focusing on Customer Generation to meet client SQL targets through Paid Media, SEO/Content, CRO, and Video strategies.

Note: This role is internally titled Content Marketing Strategist.

The Content Strategists and Sr Content Strategists are client-facing roles responsible for deliverables, strategy creation, and communication with clients and internal teams. They handle more Enterprise clients, requiring a deep understanding of their service line and its impact on business to create holistic marketing strategies.

The ideal candidate must have a strong grasp of content strategy, technical SEO (site audits, structured data, Core Web Vitals), and the ability to blend technical insights with content initiatives to drive organic growth.

Roles And Responsibilities

Strategic Excellence and Best Practices

• Develop and implement custom marketing strategies aligned with client goals and directives.
• Optimize strategies based on project phases, performance data, and ongoing campaigns.
• Collaborate with Associate Directors to address challenges and ensure strategy alignment.
• Create creative briefs and develop compelling content campaigns based on insights.
• Apply frameworks like LTV modeling, customer generation, share of SERP, and content production.

Goal Setting

• Use data from Google Analytics, CRM, SEMrush, and Ahrefs to set measurable goals.
• Work with AsDs to review and finalize goals before presenting to clients.

Project Management

• Manage execution of strategies, tasks, and timelines using Asana.
• Coordinate with content writers, designers, and project managers to deliver high-quality campaigns.

Communication

• Serve as the main client contact, building trust and relationships.
• Communicate deliverables, timelines, and updates via Slack and meetings.
• Inform leadership of roadblocks and opportunities, including strategy pivots.

Reporting and Insights

• Provide regular updates on strategy progress through meetings and reports.

SEO Skills

• Conduct technical SEO audits and deliver actionable recommendations.
• Implement on-page and off-page SEO strategies, including keyword research and link-building.

Tools

• Must-have: Screaming Frog, SEMrush, GA4, Search Console, Excel.
• Nice-to-have: Ahrefs, STAT, BrightEdge.

What We Offer

Living wage, health insurance, mental health support, gym membership, unlimited PTO, holidays, birthday off, end-of-year break, parental leave, 401(k), bonuses, and team trips.

Work Environment

Remote-first, US-based, with options for global locations where authorized. Must have reliable internet, a suitable workspace, and ability to work remotely effectively.

Additional Information

Directive values diversity and inclusion. All qualified applicants will be considered regardless of background or identity.