Digital Investment Lead - Campaign Activation & Analytics

Publicis Groupe Holdings B.V; New York (NY); On-site; USD 75,000 - 120,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

401K

Paid time off

Parental leave

Job summary

Zenith in New York is seeking a Supervisor, Digital Investment to manage day-to-day deliverables and act as the primary liaison for internal teams and media partners across OLV, Display, Audio, and Point of Care. You will mentor junior staff and collaborate with the Associate Director on tactical recommendations and campaign activation.

The role requires 3+ years of digital media buying/planning, strong analytical skills, and proficiency in Excel and PowerPoint.

Qualifications

• 3+ years of digital media buying/planning experience.
• Advanced Excel and PowerPoint skills, formulas, v-lookup, conditional formats, pivot tables, etc.
• Must possess/develop a strong understanding of the technology marketplace including awareness of key publishers, products and trends.

Responsibilities

• Oversee the execution of approved media plans, including taxonomy generation, trafficking, and pre & post-launch QAs.
• Review all Prisma campaign inputs for final approval.
• Own pre- and post-launch vendor communications to ensure proper asset & tag needs are met, and ensure a successful launch.
• Work with AD to develop integrated tactical plans through thoughtful review of vendor proposals and demonstrated understanding of client briefs.
• Build and maintain relationships with media publishers and meet with new vendors to assess value and applicability.
• Manage Sr. Negotiator, Associate and offshore analysts, ensuring proper prioritization and timely, accurate completion of work.
• Assist in training, mentoring & developing junior team members.
• Embrace and encourage a culture based on teamwork, collaboration, and intellectual curiosity.
• Coordinate with Strategy team to ensure accurate tracking and implementation of budgets.
• Assist Data & Analytics team with monthly and ad-hoc reporting needs, providing context on past performance & ensuring required optimizations are actioned.

Skills

Digital media buying

Digital media planning

Excel

PowerPoint

Education

Bachelor’s degree in Marketing/Advertising or related field

Tools

Prisma

DCM

Innovid

Job description

Zenith in New York is seeking a Supervisor, Digital Investment to manage day-to-day deliverables and act as the primary liaison for internal teams and media partners across OLV, Display, Audio, and Point of Care. You will mentor junior staff and collaborate with the Associate Director on tactical recommendations and campaign activation.

The role requires 3+ years of digital media buying/planning, strong analytical skills, and proficiency in Excel and PowerPoint.