Content & Creative Lead — AI-Driven Storytelling

Visa Hunt; United States; On-site; USD 76,000 - 114,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Paid time off

401(k) plan with company match

Life insurance

Disability insurance

Tuition reimbursement

Job summary

GE HealthCare is seeking a Content & Creative Lead to shape content strategy for the AIS portfolio. You will oversee story development, messaging and creative quality, leveraging AI as an accelerator while ensuring human judgment guides final content.

You will collaborate with Marketing, Product Marketing, Commercial, Clinical Marketing, Brand & Communications, and Legal to drive integrated campaigns and maintain brand consistency across global initiatives.

Qualifications

• 6–8+ years of experience in creative leadership, content development or integrated marketing.
• Demonstrated experience leading enterprise-level creative campaigns.
• Exceptional storytelling, messaging, and creative direction skills.
• Strong understanding of digital marketing, branding, customer experience, and campaign development.
• Excellent presentation and executive communication skills.
• Ability to influence without direct authority across matrixed organizations.

Responsibilities

• Develop high-quality content across campaigns, channels, and customer touchpoints, translating complex healthcare solutions into clear value.
• Partner with Marketing, Product Marketing, Commercial, Clinical, and Corporate Communications to build integrated campaign strategies.
• Guide content architecture across the customer journey from awareness to advocacy.
• Establish creative standards and review processes and provide direction to designers and agencies.

Skills

Creative leadership

Executive communication

Storytelling & messaging

Digital marketing

Influence without authority

Campaign development

Tools

Adobe Creative Cloud

Workfront

DAM platforms

Job description

GE HealthCare is seeking a Content & Creative Lead to shape content strategy for the AIS portfolio. You will oversee story development, messaging and creative quality, leveraging AI as an accelerator while ensuring human judgment guides final content.

You will collaborate with Marketing, Product Marketing, Commercial, Clinical Marketing, Brand & Communications, and Legal to drive integrated campaigns and maintain brand consistency across global initiatives.