Consumer PR Account Coordinator - Media & Influencer Programs

M Booth; Athens (GA); Remote; USD 45.000 - 48.000; Vollzeit

Benefits dieser Stelle

Health care plans

401(k) plan

Flexible Spending Accounts

Paid holidays & unlimited PTO

Family Leave

Well-Being Programs

Commuter Benefits

Zusammenfassung

M Booth & Associates seeks an Account Coordinator for its Consumer Brands team to support two leading consumer brands. You will execute integrated PR campaigns, including earned media, influencer activations, and creative partnerships, while maintaining organized timelines and clear communication.

You’ll build media lists, manage influencer relationships, coordinate internal calls, and track coverage. The role emphasizes collaboration, multitasking, and a keen interest in consumer culture.

Qualifikationen

• Bachelor’s degree or equivalent.
• 0-1 years of experience (internships included).
• Strong written communication skills with an eye for clarity, tone, and grammatical precision.
• Polished presence (in-person and virtual) and confident voice.
• Positive, proactive, and flexible mindset.
• Ability to work independently and collaboratively in a team environment.
• Ability to multitask and meet deadlines.
• Strong attention to detail and organizational skills.
• A natural interest in consumer culture, social platforms/trends, news cycles, and how brands participate in cultural conversations.

Aufgaben

• Build and maintain media lists using industry tools (e.g., Muck Rack, Cision).
• Develop relationships with key media contacts.
• Craft compelling pitches, conduct outreach, and secure coverage.
• Coordinate media product requests and sendouts.
• Build curated influencer rosters aligned with campaign objectives, themes, and target audiences.
• Track influencer deliverables and gather back-end performance metrics.
• Manage influencer relationships, including outreach, contracting, and content review, with team guidance.
• Catalog and archive final creator assets for reference and recapping.
• Schedule internal/client calls, set agendas, and circulate detailed recaps.
• Manage account organization, including client folders, brand assets, media trackers, and shared drive.
• Oversee product sample inventory and shipping for media, creator, and partner activations.
• Support execution of brand events, media desksides, creative mailers, and other tactical program elements.
• Monitor earned media daily and update coverage tracker in real time.
• Merchandise notable coverage and flag breaking client, competitor, or crisis-related news.
• Support monthly and programmatic reporting.
• Proactively communicate project status, progress, roadblocks, and capacity with managers and integrated team leads.
• Bring a positive attitude, collaborative spirit, and willingness to learn while supporting teammates and business objectives.
• Actively engage across team channels, including internal meetings, email, and Slack, sharing perspective, ideas, and questions.
• Conduct research to support campaign development and new business opportunities.
• Monitor and share industry, category, and competitive news; draft client and team updates as relevant.
• Identify trends within the CPG industry and home care category, with a sweet spot for pop culture.
• Build understanding of the communications landscape, agency teams, processes, resources, and tools

Kenntnisse

Strong written communication

Multitasking

Detail orientation

Team collaboration

Independent work

Interest in consumer culture

Polished presence

Ausbildung

Bachelor's degree

Jobbeschreibung

M Booth & Associates seeks an Account Coordinator for its Consumer Brands team to support two leading consumer brands. You will execute integrated PR campaigns, including earned media, influencer activations, and creative partnerships, while maintaining organized timelines and clear communication.

You’ll build media lists, manage influencer relationships, coordinate internal calls, and track coverage. The role emphasizes collaboration, multitasking, and a keen interest in consumer culture.