Account Coordinator, Consumer PR & Influencer Programs

M Booth; Florida; On-site; USD 45,000 - 48,000; Full time

Benefits offered by this job

Professional growth programs

Comprehensive health care and wellness

401(k) Savings Plan and FSAs

Paid holidays and generous time off

Job summary

M Booth & Associates is seeking an Account Coordinator to support two consumer brands by executing integrated PR campaigns, including earned media, influencer work, and activations. The AC will help keep timelines on track, coordinate media outreach, and ensure strong internal communication.

The role emphasizes collaboration, curiosity about consumer culture, and a proactive, detail-oriented mindset in a fast-paced agency environment.

Qualifications

• Bachelor’s degree or equivalent
• 0–1 years of experience (internships included)
• Strong written communication skills with an eye for clarity, tone, and grammatical precision
• Polished presence and confident voice (in-person and virtual)
• Positive, proactive, and flexible mindset
• Ability to work independently and collaboratively in a team environment
• Ability to multitask and meet deadlines
• Strong attention to detail and organizational skills
• Interest in consumer culture, social platforms/trends, news cycles, and how brands participate in cultural conversations

Responsibilities

• Build and maintain media lists using industry tools (e.g., Muck Rack, Cision)
• Develop relationships with key media contacts
• Craft pitches, conduct outreach, and secure coverage
• Coordinate media product requests and sendouts
• Build influencer rosters aligned with campaign objectives
• Track influencer deliverables and gather performance metrics
• Manage influencer relationships with guidance
• Archive final creator assets for reference
• Schedule internal/client calls, set agendas, and circulate recaps
• Oversee account organization, brand assets and media trackers
• Oversee product sample inventory and shipping for activations
• Support execution of brand events and media desksides
• Monitor earned media daily and update coverage tracker
• Merchandise coverage and flag breaking news
• Support monthly and programmatic reporting
• Communicate project status and capacity with managers
• Engage across team channels and contribute ideas
• Conduct research to support campaigns
• Share industry and competitive news with the team
• Build understanding of the communications landscape

Skills

Written communication

Presence (in-person & virtual)

Proactive mindset

Team collaboration

Attention to detail

Multitasking

Interest in consumer culture

Education

Bachelor’s degree or equivalent

Job description

M Booth & Associates is seeking an Account Coordinator to support two consumer brands by executing integrated PR campaigns, including earned media, influencer work, and activations. The AC will help keep timelines on track, coordinate media outreach, and ensure strong internal communication.

The role emphasizes collaboration, curiosity about consumer culture, and a proactive, detail-oriented mindset in a fast-paced agency environment.